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Technology consumer behaviour : a study of hedonic/utilitarian preference via virtual space
Arruda Filho, Emílio José Montero; Santos, Agenilson … - In: International journal of business information systems : … 20 (2015) 4, pp. 455-476
Persistent link: https://www.econbiz.de/10011448127
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Utilitarian characteristics reducing guilt : perceived values in the justification of choice
Arruda Filho, Emílio José Montero; Biffignandi, Silvia - In: International journal of information technology and … 15 (2016) 2, pp. 168-194
Persistent link: https://www.econbiz.de/10011719668
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Green consumption values in mobile apps
Barboza, Marina Nascimento Lemos; Arruda Filho, Emílio … - In: Journal of international consumer marketing 31 (2019) 1, pp. 66-83
Persistent link: https://www.econbiz.de/10012200694
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Hedonic preference for technological devices justified by utilitarian application
Arruda Filho, Emílio José Montero - In: International journal of business and systems research 13 (2019) 3, pp. 321-346
Persistent link: https://www.econbiz.de/10012110513
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The low effect of perceived risk in the relation between hedonic values and purchase intention
Arruda Filho, Emílio José Montero; Simões, Júnio De … - In: Journal of marketing management : JMM ; journal of the … 36 (2020) 1/2, pp. 128-148
Persistent link: https://www.econbiz.de/10012178693
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Multifunctional risk in the adoption of innovative technological products
Scatulino, Patrícia Leite da Silva; Arruda Filho, … - In: International journal of consumer studies 47 (2023) 2, pp. 669-688
Persistent link: https://www.econbiz.de/10014250606