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VANTAGEM COMPETITIVA : O CONST...
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Value capture
Firm performance
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Lieferantenmanagement
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Customer value
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Brito, Luiz Artur Ledur
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Minerbo, Claudio
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Samartini, Andre Luiz Silva
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Industrial marketing management : the international journal for industrial and high-tech firms
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The journal of business & industrial marketing
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ECONIS (ZBW)
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Unpacking value creation and capture in B2B relationships
Minerbo, Claudio
;
Kleinaltenkamp, Michael
;
Brito, Luiz …
- In:
Industrial marketing management : the international …
92
(
2021
),
pp. 163-177
Persistent link: https://www.econbiz.de/10012490966
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2
An integrated perspective of value creation and capture : a systematic literature review
Minerbo, Claudio
;
Brito, Luiz Artur Ledur
- In:
The journal of business & industrial marketing
37
(
2022
)
4
,
pp. 768-789
Persistent link: https://www.econbiz.de/10013165216
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3
Sharing the benefits : How different dimensions contribute to value creation and capture
Minerbo, Claudio
;
Samartini, Andre Luiz Silva
;
Brito, …
- In:
Industrial marketing management : the international …
108
(
2023
),
pp. 251-262
Persistent link: https://www.econbiz.de/10014227556
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