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Selling value in business markets : individual and organizational factors for turning the idea into action
Terho, Harri; Eggert, Andreas; Ulaga, Wolfgang; Haas, … - In: Industrial marketing management : the international … 66 (2017), pp. 42-55
Persistent link: https://www.econbiz.de/10011775966
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Conceptualizing and communicating value in business markets : from value in exchange to value in use
Eggert, Andreas; Ulaga, Wolfgang; Frow, Pennie; Payne, … - In: Industrial marketing management : the international … 69 (2018), pp. 80-90
Persistent link: https://www.econbiz.de/10011822306
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Rethinking customer-perceived value in business markets from an organizational perspective
Kleinaltenkamp, Michael; Eggert, Andreas; Kashyap, Vishal; … - In: Journal of Inter-Organizational Relationships 28 (2022) 1/2, pp. 1-18
Persistent link: https://www.econbiz.de/10013460222
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Creating and appropriating value in collaborative relationships
Wagner, Stephan M.; Eggert, Andreas; Lindemann, Eckhard - In: Journal of business research : JBR 63 (2010) 8, pp. 840-848
Persistent link: https://www.econbiz.de/10009238390
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Toward a comprehensive framework of value proposition development : from strategy to implementation
Payne, Adrian; Frow, Pennie; Steinhoff, Lena; Eggert, … - In: Industrial marketing management : the international … 87 (2020), pp. 244-255
Persistent link: https://www.econbiz.de/10012285182
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From promise to perspective : reconsidering value propositions from a service-dominant logic orientation
Vargo, Stephen L. - In: Industrial marketing management : the international … 87 (2020), pp. 309-311
Persistent link: https://www.econbiz.de/10012285189
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Customer value propositions : Value co-creation
Sheth, Jagdish N. - In: Industrial marketing management : the international … 87 (2020), pp. 312-315
Persistent link: https://www.econbiz.de/10012285190