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From micro to macro : stakeholders and institutions
Vargo, Stephen L. - In: Journal of macromarketing : examining the interactions … 31 (2011) 2, pp. 125-128
Persistent link: https://ebvufind01.dmz1.zbw.eu/10009154844
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Toward a transcending conceptualization of relationship : a service-dominant logic perspective
Vargo, Stephen L. - In: The journal of business & industrial marketing 24 (2009) 5/6, pp. 373-379
Persistent link: https://ebvufind01.dmz1.zbw.eu/10009524510
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From promise to perspective : reconsidering value propositions from a service-dominant logic orientation
Vargo, Stephen L. - In: Industrial marketing management : the international … 87 (2020), pp. 309-311
Persistent link: https://ebvufind01.dmz1.zbw.eu/10012285189
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Rethinking service in a circular economy
Fehrer, Julia; Vargo, Stephen L. - In: Journal of service management research : SMR 7 (2023) 3, pp. 130-146
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015168593
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The evolving brand logic : a service-dominant logic perspective
Merz, Michael A.; He, Yi; Vargo, Stephen L. - In: Journal of the Academy of Marketing Science 37 (2009) 3, pp. 328-344
Persistent link: https://ebvufind01.dmz1.zbw.eu/10003900709
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Service, value networks and learning
Lusch, Robert F.; Vargo, Stephen L.; Tanniru, Mohan - In: Journal of the Academy of Marketing Science 38 (2010) 1, pp. 19-31
Persistent link: https://ebvufind01.dmz1.zbw.eu/10003965741
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The complexity of context : a service ecosystems approach for international marketing
Akaka, Melissa Archpru; Vargo, Stephen L.; Lusch, Robert F. - In: Journal of international marketing 21 (2013) 4, pp. 1-20
Persistent link: https://ebvufind01.dmz1.zbw.eu/10010233213
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Service-dominant logic : prologue and prospects
Vargo, Stephen L.; Lusch, Robert F. - In: Die Betriebswirtschaft : DBW 73 (2013) 2, pp. 91-93
Persistent link: https://ebvufind01.dmz1.zbw.eu/10009727071
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Technology as an operant resource in service (eco)systems
Akaka, Melissa Archpru; Vargo, Stephen L. - In: Information systems and e-business management : ISeB 12 (2014) 3, pp. 367-384
Persistent link: https://ebvufind01.dmz1.zbw.eu/10010392569
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From repeat patronage to value co-creation in service ecosystems : a transcending conceptualization of relationship
Vargo, Stephen L.; Lusch, Robert F. - In: Journal of business market management : jbm 4 (2010) 4, pp. 169-179
Persistent link: https://ebvufind01.dmz1.zbw.eu/10008758137