Similar Search Results

Aligning marketing and purchasing for new value creation

Matthyssens, Paul; Bocconcelli, Roberta; Pagano, Alessandro - In: Industrial marketing management : the international … 52 (2016), pp. 60-73

Persistent link: https://www.econbiz.de/10011447491

No-size-fits-all: collaborative governance as an alternative for addressing labour issues in global supply chains

Lee, Sun Hye; Mellahi, Kamel; Mol, Michael J.; Pereira, … - In: Journal of business ethics : JBE 162 (2020) 2, pp. 291-305

Labour issues in global supply chains have been a thorny problem for both buyer firms and their suppliers. Research initially focused mostly on the bilateral relationship between buyer firms and suppliers, looking at arm’s-length and close collaboration modes, and the associated mechanisms of...

Persistent link: https://www.econbiz.de/10012208319

Boosting servitization through digitization : pathways and dynamic resource configurations for manufacturers

Coreynen, Wim; Matthyssens, Paul; Van Bockhaven, Wouter - In: Industrial marketing management : the international … 60 (2017), pp. 42-53

Persistent link: https://www.econbiz.de/10011672011

The effects of purchasing proactivity on value creation and supply risk reduction in sourcing projects : implications for marketers' capabilities

Poucke, Eline van; Matthyssens, Paul; Weele, Arjan J. van; … - In: Industrial marketing management : the international … 83 (2019), pp. 104-114

Persistent link: https://www.econbiz.de/10012146613

Developing and leveraging platforms in a traditional industry : an orchestration and co-creation perspective

Tian, Jiamian; Vanderstraeten, Johanna; Matthyssens, Paul - In: Industrial marketing management : the international … 92 (2021), pp. 14-33

Persistent link: https://www.econbiz.de/10012490924

The co-evolution of actor engagement and value co-creation on digital platforms

Hendricks, Leeya; Matthyssens, Paul; Kowalkowski, Christian - 2025

Persistent link: https://www.econbiz.de/10015371651