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Return on Customer : how marketing actually creates value
Peppers, Don; Rogers, Martha - In: Marketing review St. Gallen : Marketingfachzeitschrift … 28 (2011) 3, pp. 14-19
Persistent link: https://www.econbiz.de/10009153353
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Rules to break and laws to follow : how your business can beat the crisis of short-termism
Peppers, Don; Rogers, Martha - 2008
Persistent link: https://www.econbiz.de/10003543393
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Rules to break and laws to follow : how your business can beat the crisis of short-termism
Peppers, Don - 2008
Praise for Rules to Break & Laws to Follow: How Your Business Can Beat the Crisis of Short-Termism "A fascinating, highly readable synthesis of business principles, technology, sociology and common sense, Rules to Break and Laws to Follow persuasively shows the connection between customer trust...
Persistent link: https://www.econbiz.de/10011952715
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A taxonomy of brand valuation practice : methodologies and purposes
Salinas, Gabriela; Ambler, Tim - In: The journal of brand management : an international journal 17 (2009/10) 1, pp. 39-61
Persistent link: https://www.econbiz.de/10003899377