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Unpacking value creation and capture in B2B relationships
Minerbo, Claudio; Kleinaltenkamp, Michael; Brito, Luiz … - In: Industrial marketing management : the international … 92 (2021), pp. 163-177
Persistent link: https://www.econbiz.de/10012490966
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An integrated perspective of value creation and capture : a systematic literature review
Minerbo, Claudio; Brito, Luiz Artur Ledur - In: The journal of business & industrial marketing 37 (2022) 4, pp. 768-789
Persistent link: https://www.econbiz.de/10013165216
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Sharing the benefits : How different dimensions contribute to value creation and capture
Minerbo, Claudio; Samartini, Andre Luiz Silva; Brito, … - In: Industrial marketing management : the international … 108 (2023), pp. 251-262
Persistent link: https://www.econbiz.de/10014227556