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Building in sustainability, social responsibility and value co-creation
Biggemann, Sergio; Williams, Martin; Kro, Gunn - In: The journal of business & industrial marketing 29 (2014) 4, pp. 304-312
Persistent link: https://www.econbiz.de/10010382821
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Value creation in art galleries : a service logic analysis
Williams, Martin; Biggemann, Sergio; Tóth, Zsófia - In: Australasian marketing journal 28 (2020) 1, pp. 47-56
Persistent link: https://www.econbiz.de/10012253915
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Intrinsic value of business-to-business relationships : an empirical taxonomy
Biggemann, Sergio; Buttle, Francis A. - In: Journal of business research : JBR 65 (2012) 8, pp. 1132-1138
Persistent link: https://www.econbiz.de/10009562077
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Value co-creation : the role of actor competence
Waseem, Donia; Biggemann, Sergio; Garry, Tony - In: Industrial marketing management : the international … 70 (2018), pp. 5-12
Persistent link: https://www.econbiz.de/10011863729