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Chapter 19 Mapping Customer En...
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Building corporate identity, image and reputation in the digital era
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Industrial marketing management : the international journal for industrial and high-tech firms
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Antecedents and consequences of co-creation value with a resolution of complex P2P relationships
Foroudi, Pantea
;
Marvi, Reza
;
Colmekcioglu, Nazan
- In:
International journal of contemporary hospitality management
34
(
2022
)
12
,
pp. 4355-4388
Persistent link: https://www.econbiz.de/10013455329
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2
Investigating relationship types for creating brand value for resellers
Gupta, Suraksha
;
Foroudi, Pantea
;
Yen, Dorothy
- In:
Industrial marketing management : the international …
72
(
2018
),
pp. 37-47
Persistent link: https://www.econbiz.de/10011887282
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3
Enhancing university brand image and reputation through customer value co-creation behaviour
Foroudi, Pantea
;
Yu, Qionglei
;
Gupta, Suraksha
; …
- In:
Technological forecasting & social change : an …
138
(
2019
),
pp. 218-227
Persistent link: https://www.econbiz.de/10012132181
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4
Exploring value co-creation concept : a bibliometric analysis of 20 years of research and theory
Alqayed, Yousef
;
Foroudi, Pantea
;
Kooli, Kaouther
; …
- In:
Sustainable branding : ethical, social, and …
,
(pp. 291-309)
.
2021
Persistent link: https://www.econbiz.de/10012546438
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5
Value co-creation behaviour : antecedents and consequences
Alqayed, Yousef
;
Foroudi, Pantea
;
Dennis, Charles
; …
- In:
Building corporate identity, image and reputation in …
,
(pp. 218-259)
.
2022
Persistent link: https://www.econbiz.de/10012609394
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6
Enhancing value co-creation behaviour in digital peer-to-peer platforms : an integrated approach
Alqayed, Yosef
;
Foroudi, Pantea
;
Kooli, Kaouther
; …
- In:
International journal of hospitality management
102
(
2022
),
pp. 1-19
Persistent link: https://www.econbiz.de/10013185237
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7
Chapter 25 Brand Co-innovation in the Sharing Economy: A Conceptual Framework from Insight to Performance-Based Value Co-creation and Customer Engagement
Nankali, Alireza
;
Seyyedamiri, Nader
;
Gholipour, …
- In:
The Emerald handbook of multi-stakeholder communication …
,
(pp. 541-562)
.
2022
Persistent link: https://www.econbiz.de/10015393386
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