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The implications of consumer behavior research for consumer policy decisions
Granbois, Donald H.; Olshavsky, Richard W. - In: Indiana business review : IBR 47 (1972), pp. 41-48
Persistent link: https://www.econbiz.de/10002519094
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Cognitive maps and spatial behavior of consumers
MacKay, David B.; Olshavsky, Richard W.; Sentell, Gerald - In: Geographical analysis : an international journal of … 7 (1975) 1, pp. 19-34
Persistent link: https://www.econbiz.de/10002421399
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Consumer expectations, product performance, and perceived product quality
Olshavsky, Richard W.; Miller, John A. - In: Journal of marketing research : JMR 9 (1972) 1, pp. 19-21
Persistent link: https://www.econbiz.de/10002585449