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Consumer input for marketing decisions : a study of corporate departments for consumer affairs
Fornell, Claes - 1976
Persistent link: https://www.econbiz.de/10009606620
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Consumer input for marketing decisions
Fornell, Claes - 1976
Persistent link: https://www.econbiz.de/10000049883
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Complaint management and marketing performance
Fornell, Claes - 1980
Persistent link: https://www.econbiz.de/10002158664
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Increasing the organizational influence of corporate consumer affairs departments
Fornell, Claes - In: Journal of consumer affairs : official publication of … 15 (1981) 2, pp. 191-213
Persistent link: https://www.econbiz.de/10002158690
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Verbraucherabteilungen in Unternehmen : ein kommunikationsorientierter Ansatz
Fornell, Claes - In: Marketing und Verbraucherpolitik, (pp. 473-487). 1982
Persistent link: https://www.econbiz.de/10002158727