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Consumer behavior : Theory and application
Farley, John U. (contributor); Howard, John A. (contributor) - 1974
Persistent link: https://www.econbiz.de/10000037690
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An empirical test of the Howard-Sheth model of buyer behavior
Farley, John U.; Ring, L. Winston - In: Journal of marketing research : JMR 7 (1970) 4, pp. 427-438
Persistent link: https://www.econbiz.de/10002140299
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Evaluating test market results : buyer behavior analysis in Argentina
Farley, John U.; Howard, John A.; Lehmann, Donald R. - In: Journal of business administration : publication of the … 5 (1974) 2, pp. 69-88
Persistent link: https://www.econbiz.de/10002140312
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A process model for the family planning decision
Farley, John U.; Sexton, Donald E. - In: Marketing planning models, (pp. 209-239). 1982
Persistent link: https://www.econbiz.de/10002140441
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A "working" system model of car buyer behavior
Farley, John U.; Howard, John A.; Lehmann, Donald R. - In: Management science : journal of the Institute for … 23 (1976) 3, pp. 235-247
Persistent link: https://www.econbiz.de/10002140523
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Stability of membership in market segments indentified with a disaggregate consumption model
Farley, John U.; Lehmann, Donald R.; Winer, Russell S. - In: Journal of business research : JBR 15 (1987) 4, pp. 313-328
Persistent link: https://www.econbiz.de/10003545007