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An appraisal of behavioral pri...
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Verbraucher
Consumer behaviour
38
Konsumentenverhalten
36
Pricing strategy
25
Preismanagement
24
Theorie
15
Theory
15
Preis
13
Perception
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Price
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Marketing
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Sales promotion
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Verkaufsförderung
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Wahrnehmung
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Gerechtigkeit
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Justice
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Business Administration
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Preispolitik
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Preistheorie
5
Price theory
5
Customer satisfaction
4
Experiment
4
Kaufentscheidung
4
Personality psychology
4
Persönlichkeitspsychologie
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Preisgestaltung
4
Purchase decision
4
Vereinigte Staaten
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Bibliometrics
3
Bibliometrie
3
Kundenzufriedenheit
3
Management
3
Marktforschung
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Perceived value
3
Price fairness
3
Pricing
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Prospect Theory
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Prospect theory
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USA
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English
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Monroe, Kent B.
4
Bitta, Albert J. della
1
Downey, Susan L.
1
Xia, Lan
1
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Journal of business research : JBR
1
Journal of marketing research : JMR
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Review of marketing research : Vol. 1
1
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ECONIS (ZBW)
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Buyers subjective perceptions of price
Monroe, Kent B.
- In:
Journal of marketing research : JMR
10
(
1973
)
1
,
pp. 70-80
Persistent link: https://www.econbiz.de/10002507564
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2
The information content of prices : a preliminary model for estimating buyer response
Monroe, Kent B.
- In:
Management science : journal of the Institute for …
17
(
1971
)
8
,
pp. B519-B532
Persistent link: https://www.econbiz.de/10002507637
Saved in:
3
Contextual influences on subjective price perceptions
Monroe, Kent B.
;
Bitta, Albert J. della
;
Downey, Susan L.
- In:
Journal of business research : JBR
5
(
1977
)
4
,
pp. 277-291
Persistent link: https://www.econbiz.de/10002507607
Saved in:
4
Consumer Information Acquisition
Xia, Lan
;
Monroe, Kent B.
- In:
Review of marketing research : Vol. 1
,
(pp. 101-152)
.
2005
Persistent link: https://www.econbiz.de/10015385832
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