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Markenbewertung : ein empirischer Vergleich von Bewertungsmethoden und Markenwertindikatoren
Frahm, Lars-Gunnar - 2004
Persistent link: https://www.econbiz.de/10001916090
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Consumer perception on basic spice : a comparative study between branded & open spice
Roy, Mihir Kumar; Mouri, Rezuana Sharmin - In: Bangladesh journal of political economy 31 (2016) 4, pp. 259-280
Persistent link: https://www.econbiz.de/10011847360
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Accounting for brands in France and Germany compared with IAS 38 (intangible assets) : an illustration of the difficulty of international harmonization
Stolowy, Hervé; Haller, Axel; Klockhaus, Volker - 2009
Persistent link: https://www.econbiz.de/10003826069
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Selbstimage und Fremdimage von Nationen
Mayerhofer, Wolfgang - In: Transfer, Werbeforschung & Praxis : Zeitschrift für … 52 (2007) 3, pp. 54-55
Persistent link: https://www.econbiz.de/10003536041
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Sprachlich hybride Markennamen im Deutschen : ein geschichtlicher Überblick
Ronneberger-Sibold, Elke - In: Names in commerce and industry : past and present, (pp. 187-211). 2007
Persistent link: https://www.econbiz.de/10003692117
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Accounting for brands in France and Germany compared with IAS 38 (intangible assets): an illustration of the difficulty of international harmonization
Stolowy, Hervé; Haller, Axel; Klockhaus, Volker - 2008
Persistent link: https://www.econbiz.de/10003715926
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Building value : the role of trademarks for economic development
Erixon, Fredrik; Salfi, Maria - 2015
brands play in the economy. Examples analysed in this policy brief are Germany and Sweden, where GDP per capita and …
Persistent link: https://www.econbiz.de/10011512789
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Brand trust : a cross-national validation in Germany, India, and South Africa
Hegner, Sabrina; Jevons, Colin - In: The journal of product & brand management 25 (2016) 1, pp. 58-68
Persistent link: https://www.econbiz.de/10011563029
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Accounting for brands in France and Germany compared with IAS 38 (intangible assets): an illustration of the difficulty of international harmonization
Stolowy, Hervé; Haller, Axel; Klockhaus, Volker - In: Developments in the international harmonization of …, (pp. 344-364). 2004
Persistent link: https://www.econbiz.de/10002129029