Narrow search
Showing 1 - 4 of 4
Cover Image
An enviromental social marketing intervention among employees : assessing attitude and behaviour change
Gregory-Smith, Diana; Manika, Danae; Graham, Sonja - In: Journal of marketing management : MM 31 (2015) 3/4, pp. 336-377
Persistent link: https://www.econbiz.de/10010512564
Cover Image
Health marketing commmunications : an integrated conceptual framework of key determinants of health behaviour across the stages of change
Manika, Danae; Gregory-Smith, Diana - In: Journal of marketing communications 23 (2017) 1, pp. 22-72
Persistent link: https://www.econbiz.de/10011690155
Cover Image
Foraging : an ecology model of consumer behaviour?
Wells, Victoria K. - In: Marketing theory 12 (2012) 2, pp. 117-136
Persistent link: https://www.econbiz.de/10009571623
Cover Image
Behavioural psychology, marketing and consumer behaviour : a literature review and future research agenda
Wells, Victoria K. - In: Journal of marketing management : MM 30 (2014) 11/12, pp. 1119-1158
Persistent link: https://www.econbiz.de/10010433930