Ali, Fouzia Hadi; Qazi, Aban Abid - In: Pakistan journal of commerce and social sciences 12 (2018) 1, pp. 78-93
Delighting customers is attracting considerable attention of researchers from aruond the globe. So, the current study examines frontline employees' perceptions to perform delightful services by highlighting the effect of creative self-efficacy and intrinsic motivation through the intervention of...