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Trust and commitment within a virtual brand community : the mediating role of brand relationship quality

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How does customer advocacy influence brand loyalty? : a serial mediation of brand relationship quality and brand trust

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A variety of psychological and brand-related consequences are connected to customer advocacy. The possible processes … between customer advocacy and brand loyalty in the retail banking sector of Pakistan. The brand relationship quality and … customer trust act as mediators between customer advocacy and brand loyalty. It is based on a sample of three hundred and fifty …

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Antecedents of brand loyalty in South African retail banking

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Customer advocacy and brand loyalty : the mediating roles of brand relationship quality and trust

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Modelling consumer evaluation of brand extensions : empirical evidence from India

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Direct and moderating influence of perceived fit, risk and parent brand trust on brand extension success of a personal care brand in India

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The influence factors of brand loyalty : mobile phone industry

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Influencing factors of brand perception on consumers' repurchase intention : an examination of online apparel shopping

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