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Video game
Consumer behaviour
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Social Web
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Werbewirkung
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native advertising
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persuasion knowledge
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Lee, Mira
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Advertising theory
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Journal of consumer affairs : official publication of the American Council on Consumer Interests
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In-game advertising and advergames : a review of the past decade's research
Youn, Seounmi
;
Lee, Mira
- In:
Advertising theory
,
(pp. 388-401)
.
2012
Persistent link: https://www.econbiz.de/10009524029
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2
Advergame playing motivations and effectiveness : a uses and gratifications perspective
Youn, Seounmi
;
Lee, Mira
- In:
Advertising, promotion, and new media
,
(pp. 320-347)
.
2015
Persistent link: https://www.econbiz.de/10011708759
Saved in:
3
Playing with food : content analysis of food advergames
Lee, Mira
;
Choi, Yoonhyeung
;
Quilliam, Elizabeth Taylor
; …
- In:
Journal of consumer affairs : official publication of …
43
(
2009
)
1
,
pp. 129-154
Persistent link: https://www.econbiz.de/10009531253
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