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~subject:"Virales Marketing"
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Virales Marketing
Konsumentenverhalten
78,385
Consumer behaviour
77,957
Italien
62,853
Italy
40,261
Tourismus
20,487
Tourism
19,478
Theorie
12,488
Theory
12,254
Tourismuswirtschaft
10,990
Tourism industry
10,970
Deutschland
9,877
Beziehungsmarketing
9,390
Relationship marketing
9,375
Germany
8,537
Markenführung
7,749
Brand management
7,746
USA
7,306
Markenimage
7,070
Brand image
7,047
United States
6,961
Customer satisfaction
6,427
Kundenzufriedenheit
6,427
Social Web
6,019
Social web
6,015
Urlaubsverhalten
5,966
Holiday behaviour
5,945
Online-Handel
5,656
Online retailing
5,642
Online-Marketing
5,270
Großbritannien
5,261
Internet marketing
5,241
Frankreich
5,180
Dienstleistungsqualität
5,126
Service quality
5,117
Viral marketing
4,717
Schätzung
4,623
United Kingdom
4,581
Estimation
4,388
Einzelhandel
4,285
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789
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Article
3,875
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832
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3,566
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57
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Sammelwerk
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17
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4,493
German
217
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1
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Law, Chun Hung Roberts
17
Berger, Jonah
16
Filieri, Raffaele
15
Loureiro, Sandra Maria Correia
14
Tan, Yong
12
Dwivedi, Yogesh Kumar
11
East, Robert
11
Law, Rob
11
Liu, Yong
11
Balaji, M. S.
10
Bilgihan, Anil
10
Duan, Wenjing
10
Kim, Jong Min
10
Li, Hengyun
10
Mariani, Marcello M.
10
Mayzlin, Dina
10
Pelsmacker, Patrick de
10
Bigné Alcañiz, J. Enrique
9
Dens, Nathalie
9
Karjaluoto, Heikki
9
Pavlou, Paul A.
9
Peres, Renana
9
Ranaweera, Chatura
9
Romaniuk, Jenni
9
Stephen, Andrew T.
9
Usman, Osly
9
Verlegh, Peeter
9
Xie, Karen L.
9
Ye, Qiang
9
Yin, Dezhi
9
Zhang, Han
9
Akram, Umair
8
Chu, Shu-Chuan
8
Fan, Weiguo
8
Godes, David
8
Gopinath, Shyam
8
Gu, Bin
8
Hu, Nan
8
Jayawardhena, Chanaka
8
Jin, Ginger Zhe
8
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Deutscher Dialogmarketing Verband
9
Springer Fachmedien Wiesbaden
8
National Bureau of Economic Research
7
Fachhochschule Reutlingen / European School of Business
2
Friedrich-Schiller-Universität Jena
2
IGI Global
2
Nomos Verlagsgesellschaft
2
Technische Universität Dresden
2
Universität Mannheim
2
Academy of Marketing
1
Berliner Wissenschafts-Verlag
1
BusinessVillage GmbH
1
Center of Market Oriented Product and Production Management
1
Digital Marketing & eCommerce Conference <3., 2022, Barcelona>
1
Digital Marketing & eCommerce Conference <4., 2023, Barcelona>
1
Frankfurt School Verlag GmbH
1
Haufe-Lexware GmbH & Co. KG
1
Information Resources Management Association
1
Mahawitthayalai Mahidon / Sathaban Wičhai Prachako̧n lae Sangkhom
1
National Health Commission Office
1
OECD
1
Springer International Publishing
1
Tagung Plattformen - Geschäftsmodelle und Verträge <2017, Bayreuth>
1
Thai Health Promotion Foundation
1
Universität Bayreuth
1
Universität Bremen
1
Universität Rostock / Wirtschafts- und Sozialwissenschaftliche Fakultät
1
Verbraucherpolitik von unten <Veranstaltung> <2019, Berlin>
1
Verlag Dr. Kovač
1
Westfälische Wilhelms-Universität Münster
1
Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing <10., 2015, Fulda>
1
Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing <5, 2010, Offenburg>
1
Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing <6, 2011, Frankfurt am Main>
1
Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing <7, 2012, Stuttgart>
1
Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing <8, 2013, Hamburg>
1
Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing <9., 2014, Mainz>
1
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Journal of business research : JBR
172
Journal of retailing and consumer services
122
International journal of hospitality management
99
Tourism management : research, policies, practice
68
Psychology & marketing
60
International journal of internet marketing and advertising : IJIMA
59
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
59
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
54
Information systems research : ISR
53
Journal of marketing communications
52
Journal of hospitality marketing & management
45
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
45
International journal of contemporary hospitality management
44
Journal of travel and tourism marketing
42
Electronic commerce research
38
Journal of marketing
38
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
36
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
35
Journal of advertising research
34
European journal of marketing : EJM
33
Journal of electronic commerce research : JECR
33
Journal of management information systems : JMIS
32
Journal of marketing research : JMR
32
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
32
International journal of advertising : the quarterly review of marketing communications
31
Management science : journal of the Institute for Operations Research and the Management Sciences
31
The journal of services marketing
31
Journal of internet commerce
29
The journal of product & brand management
29
International journal of advertising : the review of marketing communications
28
Cogent business & management
27
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
27
SpringerLink / Bücher
27
International journal of electronic marketing and retailing : IJEMR
26
Journal of marketing management : MM
26
Journal of promotion management : innovations in planning and applied research
26
Asia Pacific journal of marketing and logistics
24
Journal of the Academy of Marketing Science
24
Marketing letters : a journal of research in marketing
24
International journal of consumer studies
23
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ECONIS (ZBW)
4,699
EconStor
5
BASE
1
OLC EcoSci
1
USB Cologne (EcoSocSci)
1
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1
Addicted to cruises? : key drivers of cruise ship loyalty behavior through an e-WOM approach
Castillo-Manzano, José Ignacio
;
Castro Nuño, Mercedes
; …
- In:
International journal of contemporary hospitality management
34
(
2022
)
1
,
pp. 361-381
Persistent link: https://www.econbiz.de/10012798196
Saved in:
2
Who is an evangelist? : food tourists' positive and negative eWOM behavior
Kim, Jin-Young
;
Hwang, Johye
- In:
International journal of contemporary hospitality management
34
(
2022
)
2
,
pp. 555-577
Persistent link: https://www.econbiz.de/10013164477
Saved in:
3
Investigation of effective factors on WOM in the context of reasoned action theory of tourists preferring local restaurants : Afyonkarahisar case
Baydeniz, Erdem
;
Türkoğlu, Turgut
;
Aytekin, Engin
; …
- In:
Journal of hospitality and tourism insights
7
(
2024
)
2
,
pp. 800-819
Persistent link: https://www.econbiz.de/10014526811
Saved in:
4
The role of sea-based adventure experiences in tourists’ satisfaction and behavioral intentions
Triantafillidou, Amalia
;
Petala, Zinovia
- In:
Journal of travel and tourism marketing
33
(
2016
),
pp. 67-87
Persistent link: https://www.econbiz.de/10011485021
Saved in:
5
Dimensions and outcomes of experience quality in
tourism
: the case of Port wine cellars
Fernandes, Teresa
;
Cruz, Mariana
- In:
Journal of retailing and consumer services
31
(
2016
),
pp. 371-379
Persistent link: https://www.econbiz.de/10011529013
Saved in:
6
What do customers expect of travel agent-customer interactions? : measuring and improving customer experience in interactions with travel agents
Wu, Yu-Chi
;
Lee, Hsiang-Ming
;
Liao, Pin-Ru
- In:
Journal of travel and tourism marketing
35
(
2018
)
8
,
pp. 1000-1012
Persistent link: https://www.econbiz.de/10011941816
Saved in:
7
How do destination management organization-led postings facilitate word-of-mouth communications in online tourist communities? : a content analysis of China's 5A-class tourist reso...
Niu, Yongge
;
Wang, Cheng Lu
;
Yin, Shimin
;
Niu, Yixuan
- In:
Journal of travel and tourism marketing
33
(
2016
)
7/9
,
pp. 929-948
Persistent link: https://www.econbiz.de/10011627330
Saved in:
8
A model of behavioral intentions to follow online travel advice based on social and emotional loneliness scales in the context of online travel communities : the moderating role of...
Lee, Kwang-Ho
;
Hyun, Sunghyup Sean
- In:
Tourism management : research, policies, practice
48
(
2015
),
pp. 426-438
Persistent link: https://www.econbiz.de/10010509464
Saved in:
9
The effect of Sachsenhausen visitors' personality and emotions on meaning and word of mouth
Nawijn, Jeroen
;
Brüggemann, Miriam
;
Mitas, Ondrej
- In:
Tourism analysis : an interdisciplinary tourism & …
22
(
2017
)
3
,
pp. 349-359
Persistent link: https://www.econbiz.de/10011746862
Saved in:
10
Measuring satisfaction and loyalty of guests based on Vietnamese hotel online reviews
Ha Nguyen Thi Thu
;
Tuan Tran Minh
;
Tu Nguyen Thi Ngoc
; …
- In:
International journal of e-entrepreneurship and …
11
(
2021
)
2
,
pp. 1-17
Persistent link: https://www.econbiz.de/10012613254
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