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Virtual worlds : a gateway for SMEs toward internationalization
Hassouneh, Diana; Brengman, Malaika - In: The journal of brand management : an international journal 19 (2011/12) 1, pp. 72-90
Persistent link: https://www.econbiz.de/10009373373
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Shopping in virtual worlds : perceptions, motivations, and behavior
Hassouneh, Diana; Brengman, Malaika - In: Journal of electronic commerce research : JECR 12 (2011) 4, pp. 320-335
Persistent link: https://www.econbiz.de/10009545624
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Retailing in social virtual worlds : developing a typology of virtual store atmospherics
Hassouneh, Diana; Brengman, Malaika - In: Journal of electronic commerce research : JECR 16 (2015) 3, pp. 218-241
Persistent link: https://www.econbiz.de/10011372580