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When digital spaces matter : the influence of uniqueness and place attachment on self-identity expression with brands using generative AI on the metaverse
Farah, Maya F.
;
Ramadan, Zahy
;
Nassereddine, Yaman
- In:
Psychology & marketing
41
(
2024
)
12
,
pp. 2965-2976
Persistent link: https://www.econbiz.de/10015133931
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AI avatars and co-creation in the metaverse
Ramadan, Zahy
;
Ramadan, Jad
-
2025
Persistent link: https://www.econbiz.de/10015373060
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