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To be or not to be : will virtual worlds and the metaverse gain lasting traction?
Kaplan, Andreas; Haenlein, Michael - In: California management review 66 (2024) 4, pp. 5-22
Persistent link: https://www.econbiz.de/10015178141
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The fairyland of Second Life : virtual social worlds and how to use them
Kaplan, Andreas; Haenlein, Michael - In: Business horizons 52 (2009) 6, pp. 563-572
Persistent link: https://www.econbiz.de/10003905835
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Consumer use and business potential of virtual worlds : the case of "Second Life"
Kaplan, Andreas; Haenlein, Michael - In: JMM : the international journal on media management 11 (2009) 3/4, pp. 93-101
Persistent link: https://www.econbiz.de/10003926616
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Users of the world, unite! : the challenges and opportunities of social media
Kaplan, Andreas; Haenlein, Michael - In: Business horizons 53 (2010) 1, pp. 59-68
Persistent link: https://www.econbiz.de/10003953180
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Understanding purchasing behavior within virtual worlds : planned purchases and impulse buying
Kaplan, Andreas; Haenlein, Michael - In: Organizations and social networking : utilizing social …, (pp. 79-101). 2013
Persistent link: https://www.econbiz.de/10009768700