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The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, & viral marketing to reach buyers directly
Scott, David Meerman - 2013 - 4. ed.; completely rev. and updated
Persistent link: https://www.econbiz.de/10009789114
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The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly
Scott, David Meerman - 2011 - 3. ed.
"David Meerman Scott's marketing bible has become a modern day business classic. This is the book every ambitious, forward-thinking, progressive marketer or publicist has at the front of their shelf. Business communication has changed over the recent years. Creative ad copy is no longer enough....
Persistent link: https://www.econbiz.de/10009313307
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The new rules of marketing & PR : how to use content marketing, AI, social media, podcasting, video, and newsjacking to reach buyers directly
Scott, David Meerman - 2024 - 9th edition
"The rapid growth of generative artificial intelligence tools from AI giants like OpenAI and Google, plus a host of smaller startups, is the most significant development in modern marketing and PR since the first edition of the book was published back in 2007. Marketers and PR professionals who...
Persistent link: https://www.econbiz.de/10014636586
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The new rules of marketing & PR : how to use content marketing, podcasting, social media, AI, live video, and newsjacking to reach buyers directly
Scott, David Meerman - 2022 - Eighth Edition
Persistent link: https://www.econbiz.de/10013173761
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Die neuen Marketing- und PR-Regeln im Web 2.0 : wie Sie im Social Web News Releases, Blogs, Podcasting und virales Marketing nutzen, um Ihre Kunden zu erreichen
Scott, David Meerman - 2010 - 2., aktualisierte Aufl.
Persistent link: https://www.econbiz.de/10008655885
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The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly
Scott, David Meerman - 2015 - Fifth edition.
Intro -- Praise for The New Rules of Marketing & PR -- Title Page -- Copyright -- Dedication -- Foreword -- Introduction -- The New Rules -- Life with the New Rules -- What's New -- Writing Like on a Blog, But in a Book -- Showcasing Success -- Part I: How the Web Has Changed the Rules of...
Persistent link: https://www.econbiz.de/10012684171