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Website
Consumer behaviour
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Globalization
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Kulturelle Identität
20
Globalisierung
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Canada
15
International marketing
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Internationales Marketing
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Customer satisfaction
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Brand management
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Markenartikel
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Markenführung
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Online retailing
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Online-Handel
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Brand
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Brand image
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Dienstleistungsqualität
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Kundenzufriedenheit
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Markenimage
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Laroche, Michel
7
Mazaheri, Ebrahim
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Shobeiri, Saeed
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Richard, Marie-Odile
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Laroche, Michael
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Li, Rong
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Richard, Marie Odile
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Ueltschy, Linda C.
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Zhou, Mi
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Journal of retailing and consumer services
2
Handbook of strategic e-business management
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International journal of retail & distribution management
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Journal of business research : JBR
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Journal of marketing theory and practice
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ECONIS (ZBW)
8
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1
Shaping e-retailer's website personality : the importance of experiential marketing
Shobeiri, Saeed
;
Laroche, Michel
;
Mazaheri, Ebrahim
- In:
Journal of retailing and consumer services
20
(
2013
)
1
,
pp. 102-110
Persistent link: https://www.econbiz.de/10009702203
Saved in:
2
Improving customer website involvement through experiential marketing
Shobeiri, Saeed
;
Mazaheri, Ebrahim
;
Laroche, Michel
- In:
The service industries journal
34
(
2014
)
11/12
,
pp. 885-900
Persistent link: https://www.econbiz.de/10010394605
Saved in:
3
How customers respond to the assistive intent of an E-retailer?
Shobeiri, Saeed
;
Mazaheri, Ebrahim
;
Laroche, Michel
- In:
International journal of retail & distribution management
42
(
2014
)
5
,
pp. 369-389
Persistent link: https://www.econbiz.de/10010384614
Saved in:
4
How would the e-retailer’s website personality impact customers’ attitudes toward the site?
Shobeiri, Saeed
;
Mazaheri, Ebrahim
;
Laroche, Michel
- In:
Journal of marketing theory and practice
23
(
2015
)
4
,
pp. 388-401
Persistent link: https://www.econbiz.de/10011340225
Saved in:
5
The influence of culture, emotions, intangibility, and atmospheric cues on online behavior
Mazaheri, Ebrahim
;
Richard, Marie Odile
;
Laroche, Michel
; …
- In:
Journal of business research : JBR
67
(
2014
)
3
,
pp. 253-259
Persistent link: https://www.econbiz.de/10010245282
Saved in:
6
A model of online consumer behavior
Laroche, Michel
;
Richard, Marie-Odile
- In:
Handbook of strategic e-business management
,
(pp. 325-346)
.
2014
Persistent link: https://www.econbiz.de/10010233070
Saved in:
7
An investigation into online atmospherics : the effect of animated images on emotions, cognition, and purchase intentions
Laroche, Michel
;
Li, Rong
;
Richard, Marie-Odile
;
Zhou, Mi
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-8
Persistent link: https://www.econbiz.de/10013209595
Saved in:
8
The role of emotions in online consumer behavior : a comparison of search, experience, and credence services
Mazaheri, Ebrahim
;
Richard, Marie-Odile
;
Laroche, Michael
- In:
The journal of services marketing
26
(
2012
)
7
,
pp. 535-550
Persistent link: https://www.econbiz.de/10009672289
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