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Are multinationals localizing their web sites? : the link between managerial attitudes and MNE web content
Singh, Nitish; Baack, Daniel W.; Bott, Jennifer P. - In: International journal of commerce and management 20 (2010) 3, pp. 258-267
Persistent link: https://www.econbiz.de/10008688973
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Culturally customizing websites for immigrant communities in the United States
Baack, Daniel W.; Singh, Nitish; Baack, Donald - In: Journal of promotion management : JPM 19 (2013) 1, pp. 38-53
Persistent link: https://www.econbiz.de/10009738246
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Culturally customizing websites for US Hispanic online consumers
Singh, Nitish; Baack, Daniel W.; Pereira, Arun; Baack, … - In: Journal of advertising research 48 (2008) 2, pp. 224-234
Persistent link: https://www.econbiz.de/10003742666