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Soft power of frugal innovation and its potential role in India's emergence as a global lead market for affordable excellence

Tiwari, Rajnish; Prabhu, Jaideep - 2018

The phenomenon of frugal innovation, as characterized by "affordable excellence", is experiencing increasing acceptance … businesses and fail to comprehend the importance of frugal innovation. They would be well advised to retain their focus on … innovation approaches. Instead of focusing on delivering "more for more for few" they should rather continue to focus on …

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