examine the development of national wine market developments before, during and in between the two waves of globalization …Until recently, most grape-based wine was consumed close to where it was produced, and mostly that was in Europe. Now … more than two-fifths of all wine consumed globally is produced in another country, including in the Southern Hemisphere …

In an increasingly interconnected world wine market, evolving consumer demands, technologies, and climate have all … contributed to large shifts in global patterns of production and consumption of wine. These shifting patterns of wine production … understanding the changing patterns of production of wine and wine grapes around the world. It also will serve as an invaluable …

have broadened. Asia in particular is emerging as a new and rapidly growing wine market - and in China that is stimulating …Until very recently, most grape-based wine was consumed close to where it was produced, and mostly that was in Europe …. Barely one-tenth of the world's wine production was exported prior to the 1970s, even counting intra-European trade. The …

Looking at the evolution of international wine trade over the last five years, the reduced growth rate and the varied … concerning marketing strategies. At the macro-level, the key question concerns the possible evolution of international wine trade … over the next 5-6 years, and the related consequences on the industry structure. Forecast of the future evolution of wine …