Our paper challenges the longstanding worldview of nations as homogeneous masses of uniform national culture that can be represented by single national culture dimension scores. We present a richer perspective of nations as diverse mixtures of global values archetypes. Our global archetypes and...

Chapter 1: Introduction -- Chapter 2: The New Approach -- Chapter 3: The Unity and Diversity of the Global Matrix -- Chapter 4: The Dynamics of the Global Matrix -- Chapter 5: Summary Conclusions (better title needed!).