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Choice set heterogeneity and the role of advertising : an analysis with micro and macro data
Draganska, Michaela; Klapper, Daniel - 2010
Persistent link: https://www.econbiz.de/10008661596
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The "Veblen" effect, targeted advertising and consumer welfare
Pepall, Lynne; Reiff, Joseph - 2016
Persistent link: https://www.econbiz.de/10011470958
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Targeted advertising and social status
Vikander, Nick - 2011
Persistent link: https://www.econbiz.de/10008824718
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Separating the long and short-term effects of advertising repetition on brand name awareness
Vanhuele, Marc - 1994
Persistent link: https://www.econbiz.de/10000909454
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Do we know what we look at? : An eye-tracking study of visual attention and memory for brands at the point of purchase
Chandon, Pierre (contributor) - 2002 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001715937
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Incorporating responsiveness to marketing efforts in brand choice modeling
Fok, Dennis (contributor); Paap, Richard (contributor);  … - 2008
Persistent link: https://www.econbiz.de/10003754335
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Impact of advertizing on brand's market-shares in the automobile market : a multi-channel attraction model with competition and carry-over effects
Morais, Joanna; Thomas-Agnan, Christine; Simioni, Michel - 2018
Persistent link: https://www.econbiz.de/10012267477
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Note on measuring brand awareness, brand image, brand equity and brand value
Chandon, Pierre (contributor) - 2003 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001825855
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Determinants of brand advertising inefficiency : evidence from the German car market
Büschken, Joachim - 2003
Persistent link: https://www.econbiz.de/10001740955
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Auswirkungen des Markennamenwechsels auf den Markenwert
Bauer, Hans H.; Mäder, Ralf; Valtin, Alexandra - 2003
Persistent link: https://www.econbiz.de/10001875487