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The complementary role of advertising and electronic word-of-mouth for blockbusters and low-budget motion pictures

Armelini, Guillermo; González, Jorge; Villanueva, Julian - In: International journal of internet marketing and … 13 (2019) 1, pp. 1-21

Persistent link: https://www.econbiz.de/10012105493

Whitelisting versus advertising-recovery : strategies to overcome advertising blocking by consumers

Singh, Ashutosh; Sajeesh, S.; Bhardwaj, Pradeep - In: European journal of operational research : EJOR 318 (2024) 1, pp. 217-229

Persistent link: https://www.econbiz.de/10015047707

Detailing vs. Direct-to-Consumer Advertising in the Prescription Pharmaceutical Industry

Bala, Ram; Bhardwaj, Pradeep - 2013

The pharmaceutical industry has always used sales representatives to target physicians (detailing), who are a key link in sales and market share for prescription pharmaceuticals. Since August of 1997, when the Food and Drug Administration eased the restrictions on direct-to-consumer advertising...

Persistent link: https://www.econbiz.de/10014151853

Signaling through advertising when an ad can be blocked

Chen, Yuxin; Liu, Qihong - In: Marketing science 41 (2022) 1, pp. 166-187

Persistent link: https://www.econbiz.de/10012820504

TV channel search and commercial breaks

Yao, Song; Wang, Wenbo; Chen, Yuxin - In: Journal of marketing research : JMR 54 (2017) 5, pp. 671-686

Persistent link: https://www.econbiz.de/10011762818

Situations matter : understanding how individual browsing situation routineness impacts online users' advertisement clicks behavior

Lu, Xianghua; Chen, Yuxin - In: Journal of electronic commerce research : JECR 21 (2020) 2, pp. 113-129

Persistent link: https://www.econbiz.de/10012295998

Mobile ad fraud : empirical patterns in publisher and advertising campaign data

Liang, Yitian; Chen, Xinlei; Chen, Yuxin; Xiao, Ping; … - In: International journal of research in marketing : IJRM ; … 41 (2024) 2, pp. 265-281

Persistent link: https://www.econbiz.de/10015057436