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Werbewirkung
Consumer behaviour
53
Konsumentenverhalten
50
USA
21
United States
20
Product labelling
18
Warenkennzeichnung
18
Food
16
Nutrition
16
Advertising
15
Eating habit
15
Ernährungsverhalten
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Lebensmittel
15
Product information
15
Produktinformation
15
Ernährung
14
Gesundheitsrisiko
14
Health risk
14
Werbung
14
Advertising effects
13
Gesundheit
9
Health
9
Rauchen
9
Smoking
9
Einzelhandel
7
Experiment
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Retail trade
7
Body weight
6
Children
6
Consumer protection
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Gastronomie
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Körpergewicht
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Market research
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Restaurant industry
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Verbraucherschutz
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Forschung
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Kinder
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Burton, Scot
10
Kees, Jeremy
8
Berry, Christopher
4
Andrews, J. Craig
3
Sheehan, Kim Bartel
3
Ford, John B.
2
Tangari, Andrea Heintz
2
Cermin, Ashley
1
Davis, Cassandra
1
Davis, Cassandra Denise
1
Folse, Judith Anne Garretson
1
Hassan, Louise M.
1
Hastings, Gerard
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Howlett, Elizabeth
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Kozup, John
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Netemeyer, Richard G.
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Journal of advertising : official publication of the American Academy of Advertising
6
Journal of business research : JBR
2
European journal of marketing : EJM
1
Journal of consumer affairs : official publication of the American Council on Consumer Interests
1
Journal of current issues and research in advertising : JCIRA
1
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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Report / Marketing Science Institute
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ECONIS (ZBW)
13
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1
Consumer generalization of nutrient content claims in advertising
Andrews, J. Craig
;
Netemeyer, Richard G.
;
Burton, Scot
-
1996
Persistent link: https://www.econbiz.de/10000957472
Saved in:
2
Understanding how graphic pictorial warnings work on cigarette packaging
Kees, Jeremy
;
Burton, Scot
;
Andrews, J. Craig
;
Kozup, John
- In:
Journal of public policy & marketing : JPP & M ; an …
29
(
2010
)
2
,
pp. 265-276
Persistent link: https://www.econbiz.de/10008759834
Saved in:
3
The moderating influence of consumers temporal orientation on the framing of societal needs and corporate responses in cause-related marketing campaigns
Tangari, Andrea Heintz
;
Folse, Judith Anne Garretson
; …
- In:
Journal of advertising : official publication of the …
39
(
2010
)
2
,
pp. 35-50
Persistent link: https://www.econbiz.de/10003986800
Saved in:
4
The impact of regulatory focus, temporal orientation, and fit on consumer responses to health-related advertising
Kees, Jeremy
;
Burton, Scot
;
Tangari, Andrea Heintz
- In:
Journal of advertising : official publication of the …
39
(
2010
)
1
,
pp. 19-34
Persistent link: https://www.econbiz.de/10003962668
Saved in:
5
An analysis of data quality : professional panels, student subject pools, and Amazon's Mechanical Turk
Kees, Jeremy
;
Berry, Christopher
;
Burton, Scot
; …
- In:
Journal of advertising : official publication of the …
46
(
2017
)
1
,
pp. 141-155
Persistent link: https://www.econbiz.de/10011686523
Saved in:
6
Amazon's Mechanical Turk : a comment
Ford, John B.
- In:
Journal of advertising : official publication of the …
46
(
2017
)
1
,
pp. 156-158
Persistent link: https://www.econbiz.de/10011686524
Saved in:
7
Reply to "Amazon's Mechanical Turk : a comment"
Kees, Jeremy
;
Berry, Christopher
;
Burton, Scot
; …
- In:
Journal of advertising : official publication of the …
46
(
2017
)
1
,
pp. 159-162
Persistent link: https://www.econbiz.de/10011686525
Saved in:
8
Temporal framing in health advertising : the role of risk and future orientation
Kees, Jeremy
- In:
Journal of current issues and research in advertising : …
32
(
2010
)
1
,
pp. 33-46
Persistent link: https://www.econbiz.de/10003987001
Saved in:
9
Advertising framing effects and consideration of future consequences
Kees, Jeremy
- In:
Journal of consumer affairs : official publication of …
45
(
2011
)
1
,
pp. 7-32
Persistent link: https://www.econbiz.de/10009531808
Saved in:
10
Segmentation in social marketing : insights from the European Union's multi-country, antismoking campaign
Walsh, Gianfranco
;
Hassan, Louise M.
;
Shiu, Edward
; …
- In:
European journal of marketing : EJM
44
(
2010
)
7/8
,
pp. 1140-1164
Persistent link: https://www.econbiz.de/10008650635
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