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At what age and how does understanding of product placement develop?
Grohs, Reinhard; Reisinger, Heribert; Wolfsteiner, Elisabeth - In: Marketing : ZFP ; journal of research and management 35 (2013) 1, pp. 22-31
Persistent link: https://www.econbiz.de/10009727086
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The impact of name and shame disclosure strategies on sponsor and ambusher brand attitude
Wolfsteiner, Elisabeth; Grohs, Reinhard; Reisinger, Heribert - In: Journal of business research : JBR 124 (2021), pp. 770-779
Persistent link: https://www.econbiz.de/10012494019
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You are my friend, but we are from different worlds : actor-type effects on audience engagement in narrative video advertisements
Glaser, Matthias; Reisinger, Heribert; Florack, Arnd - In: Journal of advertising 53 (2024) 4, pp. 568-587
Persistent link: https://www.econbiz.de/10015050207
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An investigation of children's ability to identify sponsors and understand sponsorship intentions
Grohs, Reinhard; Wagner, Udo; Steiner, Regina - In: Psychology & marketing 29 (2012) 11, pp. 907-917
Persistent link: https://www.econbiz.de/10009664849
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Drivers of brand image improvement in sports-event sponsorship
Grohs, Reinhard - In: International journal of advertising : the quarterly … 35 (2016) 3, pp. 391-420
Persistent link: https://www.econbiz.de/10011567052
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Celebrity endorsements in liked advertisements : a study of Asian countries
Fam, Kim-Shyan; Waller, David; Grohs, Reinhard - In: Journal of Asia Pacific business 24 (2023) 1, pp. 39-54
Persistent link: https://www.econbiz.de/10014285111