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~subject:"Werbewirkung"
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Werbewirkung
Consumer behaviour
105,931
Konsumentenverhalten
103,488
Brand management
19,254
Markenführung
18,840
Theorie
14,414
Theory
14,240
Relationship marketing
13,822
Beziehungsmarketing
13,782
Brand image
12,102
Markenimage
11,985
Markenartikel
9,622
Brand
9,546
Advertising effects
9,295
Online-Handel
8,872
Online retailing
8,859
Social Web
8,135
Social web
8,129
Customer satisfaction
7,659
Kundenzufriedenheit
7,487
Online-Marketing
7,045
Internet marketing
7,002
Sport
6,937
Deutschland
6,407
Werbung
6,155
Advertising
6,134
Sports
6,018
USA
5,927
Germany
5,896
Experiment
5,640
United States
5,611
Einzelhandel
5,404
Service quality
5,381
Retail trade
5,347
Dienstleistungsqualität
5,328
Marketingmanagement
5,217
Marketing management
5,204
Electronic Commerce
5,087
E-commerce
4,932
Emotion
4,714
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Undetermined
3,715
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1,675
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92
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Pelsmacker, Patrick de
60
Gierl, Heribert
59
Esch, Franz-Rudolf
37
Dens, Nathalie
33
Septianto, Felix
33
Bauer, Hans H.
32
Eisend, Martin
32
Diehl, Sandra
30
Taylor, Charles Raymond
29
Reijmersdal, Eva A. van
27
Rosengren, Sara
25
Yoon, Hye Jin
25
Hudders, Liselot
24
Wilbur, Kenneth C.
24
Bellman, Steven
23
Pauwels, Koen
23
Stafford, Marla Royne
23
Terlutter, Ralf
23
Tucker, Catherine
23
Kaiser, Harry M.
22
Yoon, Sukki
22
Chang, Chingching
21
Dahlén, Micael
21
Huber, Frank
20
Matthes, Jörg
20
Franses, Philip Hans
19
Mueller, Barbara
19
Smit, Edith G.
19
Geuens, Maggie
18
Roy, Subhadip
18
Tellis, Gerard J.
18
Chan, Kara
17
Gröppel-Klein, Andrea
17
Kennedy, Rachel
17
Nufer, Gerd
17
Phau, Ian
17
Varan, Duane
17
Cauberghe, Verolien
16
Dekimpe, Marnik G.
16
Jerath, Kinshuk
16
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National Bureau of Economic Research
21
Springer Fachmedien Wiesbaden
21
Arbeitsgemeinschaft Media-Analyse
6
Media-Micro-Census GmbH <Frankfurt, Main>
6
Deutsche Werbewissenschaftliche Gesellschaft
5
Erasmus Research Institute of Management
5
Fachhochschule Reutlingen / European School of Business
5
IP Deutschland GmbH <Köln>
4
Technische Universität Braunschweig
4
Advertising Research Foundation
3
Shaker Verlag
3
Springer Gabler <Firma>
3
United States / Congress / Senate / Committee on the Judiciary / Subcommittee on Antitrust and Monopoly
3
Österreichische Werbewissenschaftliche Gesellschaft
3
Albert-Ludwigs-Universität Freiburg / Betriebswirtschaftliches Seminar
2
Books on Demand GmbH <Norderstedt>
2
European Advertising Academy
2
Helmut-Schmidt-Universität/Universität der Bundeswehr Hamburg
2
Herbert von Halem Verlag
2
Institute of Canadian Advertising
2
International Conference on Research in Advertising <4, 2005, Saarbrücken>
2
OECD
2
Peter Lang GmbH
2
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
2
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
2
Advertising Association
1
Advertising Effectiveness Research Forum <1998>
1
American Management Association, inc.
1
American Marketing Association
1
American association of Advertising Agencies
1
Anheuser-Busch, Inc.
1
Association of National Advertisers
1
Avrim Lazar and Associates
1
Bundesverband der Verbraucherzentralen und Verbraucherverbände
1
Cam Foundation
1
Chambre de commerce et d'industrie de Paris
1
Committee on Advertising
1
Communication Advertising and Marketing Economic Foundation
1
Consumer Research Institute, inc.
1
Department of Agricultural Economics, Cornell University Agricultural Experiment Station
1
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Journal of advertising research
285
Journal of business research : JBR
274
International journal of advertising : the review of marketing communications
253
Journal of advertising : official publication of the American Academy of Advertising
239
International journal of advertising : the quarterly review of marketing communications
233
Journal of marketing communications
213
Psychology & marketing
141
Journal of promotion management : JPM
134
Marketing science
126
Journal of retailing and consumer services
122
Journal of promotion management : innovations in planning and applied research
100
European journal of marketing : EJM
79
International journal of internet marketing and advertising : IJIMA
76
Journal of current issues and research in advertising : JCIRA
76
Journal of marketing research : JMR
69
Health marketing quarterly
64
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
64
Marketing letters : a journal of research in marketing
62
Journal of current issues and research in advertising
61
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
57
Marketing : ZFP ; journal of research and management
54
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
53
SpringerLink / Bücher
52
Asia Pacific journal of marketing and logistics
51
The journal of product & brand management
51
Journal of marketing
45
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
43
Young consumers : insight and ideas for responsible marketers
43
Journal of international consumer marketing
42
Marketing intelligence & planning
42
Management science : journal of the Institute for Operations Research and the Management Sciences
41
The journal of brand management : an international journal
39
European journal of marketing
37
Journal of the Academy of Marketing Science
36
International journal of sports marketing & sponsorship
35
Tourism management : research, policies, practice
34
International journal of hospitality management
33
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
32
Journal of global marketing
32
Journal of marketing management : MM
32
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All
ECONIS (ZBW)
9,370
USB Cologne (EcoSocSci)
111
EconStor
32
OLC EcoSci
6
USB Cologne (business full texts)
2
RePEc
1
Other ZBW resources
1
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1
Sponsorship
of the 2016 Rio Olympic Games : an empirical examination of the reactions to local sponsors and rival brands
Biscaia, Rui
;
Rocha, Claudio
- In:
Sport marketing quarterly : preferred journal of the …
27
(
2018
)
3
,
pp. 180-196
Persistent link: https://www.econbiz.de/10011933923
Saved in:
2
Improved articulation of incongruent sponsor-property partnerships using analogy
King, Jesse
;
Madrigal, Robert
- In:
Journal of sport management : the official journal of …
32
(
2018
)
5
,
pp. 464-472
Persistent link: https://www.econbiz.de/10011934515
Saved in:
3
The effect of sponsor's brand on consumer-brand relationship in
sport
sponsorship
Lee, Jung-Yong
;
Jin, ChangHyun
- In:
Global business and finance review
24
(
2019
)
1
,
pp. 27-43
Persistent link: https://www.econbiz.de/10012005159
Saved in:
4
The effects of different billboard advertisement language on TV
sports
audiences' recognition, recall and search intention of the sponsor signage
Xu, Ziyuan
;
Cao, Yuanyuan
;
Matsuoka, Hirotaka
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
8
,
pp. 1801-1820
Persistent link: https://www.econbiz.de/10015210700
Saved in:
5
An exploratory investigation into the effectiveness of tem kit
sponsorship
: fans' perspectives of new
sponsorship
in the German Bundesliga
Thomas, Robert James
;
Röseler, Frank
- In:
Journal of customer behaviour
12
(
2013
)
2/3
,
pp. 159-176
Persistent link: https://www.econbiz.de/10010233753
Saved in:
6
Sports
sponsorship
perceptions : an exploration
Ferrier, Susan
;
Waite, Kathryn
;
Harrison, Tina
- In:
Journal of financial services marketing : JFSM
18
(
2013
)
2
,
pp. 78-90
Persistent link: https://www.econbiz.de/10010205378
Saved in:
7
Tiger Woods, Nike, and I are (not) best friends : how brand's
sports
sponsorship
in social-media impacts brand consumer's congruity and relationship quality
Do, Hyunji
;
Ko, Eunju
;
Woodside, Arch G.
- In:
International journal of advertising : the quarterly …
34
(
2015
)
4
,
pp. 658-677
Persistent link: https://www.econbiz.de/10011547697
Saved in:
8
The impact of
sport
sponsorship
on brand value : evidence from Algeria
aissa, Sid Ahmed Hadj
;
Matar, Ali
- In:
Business and Economic Research : BER
6
(
2016
)
1
,
pp. 363-380
Persistent link: https://www.econbiz.de/10011494887
Saved in:
9
Consumer responses to on-site Olympic
sponsorship
activation : the impact of interactivity, emotions, and perceived image fit on brand attitude formation
Kim, Ari
;
Kaplanidou, Kyriaki
- In:
International journal of sport management and marketing …
15
(
2014
)
5/6
,
pp. 279-300
Persistent link: https://www.econbiz.de/10011503705
Saved in:
10
Sport
event-sponsor fit and its effects on sponsor purchase intentions : a non-consumer perspective among athletes, volunteers and spectators
Papadimitriou, Dimitra
;
Kaplanidou, Kyriaki Kiki
; …
- In:
The journal of business & industrial marketing
31
(
2016
)
2
,
pp. 247-259
Persistent link: https://www.econbiz.de/10011486530
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