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~subject:"Werbewirkung"
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Werbewirkung
Consumer behaviour
42
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Brand management
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Markenführung
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Advertising
14
Internet marketing
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Online-Marketing
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Spielmann, Nathalie
4
Kim, Juran
2
McMillan, Sally J.
2
Minton, Elizabeth A.
2
Choi, Yung Kyun
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Hwang, Jang-sun
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International journal of advertising : the review of marketing communications
2
Journal of business research : JBR
2
European journal of marketing : EJM
1
Journal of advertising : official publication of the American Academy of Advertising
1
Psychology & marketing
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ECONIS (ZBW)
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1
Evaluation of internet advertising research : a bibliometric analysis of citations from key sources
Kim, Juran
;
McMillan, Sally J.
- In:
Journal of advertising : official publication of the …
37
(
2008
)
1
,
pp. 99-112
Persistent link: https://www.econbiz.de/10003708177
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2
Special issue on new insights on digital and social media advertising
Kim, Juran
- In:
International journal of advertising : the review of …
40
(
2021
)
6
,
pp. 849-851
Persistent link: https://www.econbiz.de/10012623901
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3
How funny was that? : uncovering humor mechanisms
Spielmann, Nathalie
- In:
European journal of marketing : EJM
48
(
2014
)
9/10
,
pp. 1892-1910
Persistent link: https://www.econbiz.de/10010429751
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4
Gearing up for mobile advertising : a cross-cultural examination of key factors that drive mobile messages home to consumers
Choi, Yung Kyun
;
Hwang, Jang-sun
;
McMillan, Sally J.
- In:
Psychology & marketing
25
(
2008
)
8
,
pp. 756-768
Persistent link: https://www.econbiz.de/10003757436
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5
How captive is your audience? : defining overall advertising involvement
Spielmann, Nathalie
;
Richard, Marie-Odile
- In:
Journal of business research : JBR
66
(
2013
)
4
,
pp. 499-505
Persistent link: https://www.econbiz.de/10009724775
Saved in:
6
Death primes in advertisements : how international advertisers can ensure their message is effective
Minton, Elizabeth A.
;
Park, Heejung
;
Spielmann, Nathalie
- In:
International journal of advertising : the review of …
41
(
2022
)
6
,
pp. 1143-1177
Persistent link: https://www.econbiz.de/10013362130
Saved in:
7
Representing another nation : the influence of foreign citizen ambassadors on product evaluations
Spielmann, Nathalie
;
Minton, Elizabeth A.
- In:
Journal of business research : JBR
121
(
2020
),
pp. 409-419
Persistent link: https://www.econbiz.de/10012417362
Saved in:
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