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~subject:"Werbewirkung"
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Werbewirkung
Spanien
41,214
Spain
31,576
Social Web
25,178
Social web
25,147
Internet
23,351
Consumer behaviour
23,275
Konsumentenverhalten
23,033
Marketingmanagement
19,917
Brand management
19,700
Marketing management
19,321
Markenführung
19,288
Online-Marketing
14,723
Internet marketing
14,593
Öffentlichkeitsarbeit
10,136
Public relations
9,610
Deutschland
9,492
Electronic Commerce
9,476
Markenimage
9,049
Brand image
8,955
E-commerce
8,796
Germany
8,778
Theorie
8,612
Markenartikel
8,591
Brand
8,554
Theory
8,531
Relationship marketing
8,453
Beziehungsmarketing
8,409
Marketing
7,373
Online-Handel
6,068
Online retailing
6,058
USA
4,838
United States
4,571
Tourismusmarketing
4,286
Tourism marketing
4,269
Welt
4,087
World
4,037
Advertising effects
3,953
Viral marketing
3,645
Virales Marketing
3,637
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Undetermined
1,896
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752
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68
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3,126
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854
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6
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25
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15
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13
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6
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338
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1
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Esch, Franz-Rudolf
21
Tucker, Catherine
21
Pelsmacker, Patrick de
18
Bauer, Hans H.
16
Jerath, Kinshuk
16
Wilbur, Kenneth C.
16
Dens, Nathalie
15
Pauwels, Koen
14
Reijmersdal, Eva A. van
13
Sayedi, Amin
12
Bellman, Steven
11
Ghose, Anindya
11
Huber, Frank
11
Lewis, Randall A.
11
Bergemann, Dirk
10
Chen, Huan
10
Dwivedi, Yogesh K.
10
Goldfarb, Avi
10
Sahni, Navdeep S.
10
Simonov, Andrey
10
Sreejesh, S.
10
Bart, Yakov
9
Boerman, Sophie C.
9
Gierl, Heribert
9
Rozendaal, Esther
9
Rutz, Oliver J.
9
Abhishek, Vibhanshu
8
Bigné Alcañiz, J. Enrique
8
Fesenmaier, Daniel R.
8
Huh, Jisu
8
Johnson, Garrett A.
8
Ko, Eunju
8
Lambrecht, Anja
8
Luo, Xueming
8
Rao, Justin M.
8
Reiley, David H.
8
Schwartz, Eric M.
8
Stephen, Andrew T.
8
Sárváry, Miklós
8
Vashisht, Devika
8
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National Bureau of Economic Research
7
Springer Fachmedien Wiesbaden
7
Deutsche Werbewissenschaftliche Gesellschaft
4
Fachhochschule Reutlingen / European School of Business
3
Helmut-Schmidt-Universität/Universität der Bundeswehr Hamburg
2
Peter Lang GmbH
2
Springer Gabler <Firma>
2
Technische Universität Braunschweig
2
Österreichische Werbewissenschaftliche Gesellschaft
2
Arbeitsgemeinschaft Media-Analyse
1
Chambre de commerce et d'industrie de Paris
1
European Advertising Academy
1
Europäisches Parlament / Policy Department for Economic, Scientific and Quality of Life Policies
1
Fördergesellschaft Marketing an der Universität Augsburg
1
Gottfried Wilhelm Leibniz Universität Hannover
1
Herbert von Halem Verlag
1
ICORIA <Veranstaltung> <12., 2013, Zagreb>
1
ICORIA <Veranstaltung> <20., 2022, Prag>
1
IGI Global
1
Leuphana Universität Lüneburg
1
Media-Micro-Census GmbH <Frankfurt, Main>
1
NetLibrary, Inc
1
Nomos Verlagsgesellschaft
1
OECD
1
Organisation for Economic Co-operation and Development
1
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
1
Robert Schuman Centre for Advanced Studies
1
Taylor and Francis.
1
Technische Universität Braunschweig / Institut für Marketing
1
Technische Universität Ilmenau
1
UVK Verlagsgesellschaft mbH
1
Universität Bremen
1
Universität Mannheim
1
Verlag Dr. Kovač
1
Wiesbadener Media- & Marketing-Kongress <2011, Wiesbaden>
1
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Journal of business research : JBR
136
International journal of advertising : the review of marketing communications
117
Journal of marketing communications
100
Marketing science
95
Journal of advertising research
94
International journal of internet marketing and advertising : IJIMA
73
Journal of retailing and consumer services
66
Journal of promotion management : innovations in planning and applied research
62
International journal of advertising : the quarterly review of marketing communications
59
Psychology & marketing
57
Journal of promotion management : JPM
48
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
47
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
44
The journal of product & brand management
41
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
39
Journal of advertising : official publication of the American Academy of Advertising
34
Journal of marketing research : JMR
33
Management science : journal of the Institute for Operations Research and the Management Sciences
33
The journal of brand management : an international journal
33
Marketing intelligence & planning
29
SpringerLink / Bücher
28
Journal of current issues and research in advertising
26
Journal of marketing
25
European journal of marketing : EJM
24
Tourism management : research, policies, practice
24
Marketing : ZFP ; journal of research and management
23
Information systems research : ISR
22
Young consumers : insight and ideas for responsible marketers
22
Journal of the Academy of Marketing Science
21
European journal of marketing
20
International journal of sports marketing & sponsorship
20
Asia Pacific journal of marketing and logistics
19
Cogent business & management
19
International journal of electronic marketing and retailing : IJEMR
19
Journal of marketing research
18
Journal of internet commerce
17
Journal of travel and tourism marketing
17
Electronic commerce research
16
International journal of electronic commerce : IJEC
16
Journal of current issues and research in advertising : JCIRA
16
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Source
All
ECONIS (ZBW)
3,972
USB Cologne (EcoSocSci)
7
EconStor
6
USB Cologne (business full texts)
1
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1
A comparison of pre-visit beliefs and projected visual images of destinations
Neuhofer, Irem Onder
;
Marchiori, Elena
- In:
Tourism management perspectives : TMP
21
(
2017
),
pp. 42-53
Persistent link: https://www.econbiz.de/10011691288
Saved in:
2
Collective destination marketing in China : leveraging social media celebrity endorsement
Fath, Benjamin P.
;
Fiedler, Antje
;
Li, Zixuan
; …
- In:
Tourism analysis : an interdisciplinary tourism & …
22
(
2017
)
3
,
pp. 377-387
Persistent link: https://www.econbiz.de/10011746867
Saved in:
3
Exploring destination positioning and message congruence in tourism management : an eye-tracking and fMRI study
García-Carrión, Beatriz
;
Barrio-García, Salvador del
; …
- In:
Tourism management : research, policies, practice
108
(
2025
),
pp. 1-14
Persistent link: https://www.econbiz.de/10015337303
Saved in:
4
The effects of temporal distance and post type on tourists' responses to destination marketing organizations' social media marketing
Sano, Kaede
;
Sano, Hiroki
;
Yashima, Yuji
;
Takebayashi, …
- In:
Tourism management : research, policies, practice
101
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014457722
Saved in:
5
Examining the effect of message characteristics, popularity, engagement, and message appeals : evidence from Facebook corporate pages of tourism organisations
Thomas, Sujo
;
Kureshi, Sonal
;
Yagnik, Arpan
- In:
International journal of business and emerging markets …
13
(
2021
)
1
,
pp. 30-51
Persistent link: https://www.econbiz.de/10012505423
Saved in:
6
Measuring the impact of product placement with brand-related social media conversations and
website
traffic
Fossen, Beth L.
;
Schweidel, David A.
- In:
Marketing science
38
(
2019
)
3
,
pp. 481-499
Persistent link: https://www.econbiz.de/10012038422
Saved in:
7
Online branding : development of hotel branding through interactivity theory
Barreda, Albert A.
;
Bilgihan, Anil
;
Nusair, Khaldoon
; …
- In:
Tourism management : research, policies, practice
57
(
2016
),
pp. 180-192
Persistent link: https://www.econbiz.de/10011556039
Saved in:
8
Make me happy, make it credible : the effect of CSR message framing on online brand engagement
Cordero-Gutiérrez, Rebeca
;
Aljarah, Ahmad
;
López, Manuela
- In:
Management decision
62
(
2024
)
2
,
pp. 532-548
Persistent link: https://www.econbiz.de/10014637160
Saved in:
9
Brand crisis communication through social media : a dialogue between brand competitors on Sina Weibo
Wang, Yan
- In:
Corporate communications : an international journal
21
(
2016
)
1
,
pp. 56-72
Persistent link: https://www.econbiz.de/10011460412
Saved in:
10
Direct-to-consumer prescription medication advertisements and use of different types of media
Fogel, Joshua
;
Herzog, Rivka
- In:
Journal of electronic commerce in organizations : the …
18
(
2020
)
4
,
pp. 51-72
Persistent link: https://www.econbiz.de/10012427422
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