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The importance of social media on holiday visitors' choices : the case of Athens, Greece
Kavoura, Androniki; Stavrianeas, Aikaterini - In: EuroMed journal of business 10 (2015) 3, pp. 360-374
Persistent link: https://www.econbiz.de/10011480844
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Online travel reviews as persuasive communication : the effects of content type, source, and certification logos on consumer behavior
Sparks, Beverley; Perkins, Helen E.; Buckley, Ralf - In: Tourism management : research, policies, practice 39 (2013), pp. 1-9
Persistent link: https://www.econbiz.de/10009779082
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Influencing Chinese travel decisions : the impact of celebrity endorsement advertising on the Chinese traveler to Macao
McCartney, Glenn; Ferreira Pinto, Jose - In: Journal of vacation marketing : an international journal 20 (2014) 3, pp. 253-266
Persistent link: https://www.econbiz.de/10010390875
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Exploring destination positioning and message congruence in tourism management : an eye-tracking and fMRI study
García-Carrión, Beatriz; Barrio-García, Salvador del; … - In: Tourism management : research, policies, practice 108 (2025), pp. 1-14
Persistent link: https://www.econbiz.de/10015337303
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Social media influencers as endorsers to promote travel destinations : an application of self-congruence theory to the Chinese Generation Y
Xu, Xu; Pratt, Stephen - In: Journal of travel and tourism marketing 35 (2018) 7, pp. 958-972
Persistent link: https://www.econbiz.de/10011941794
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Destination's social media communication and emotions : an investigation of visit intentions, word-of-mouth and travelers' facially expressed emotions
Schoner-Schatz, Lisa; Hofmann, Verena; … - In: Journal of destination marketing & management 22 (2021), pp. 1-10
Persistent link: https://www.econbiz.de/10013041387
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Investigating the impact of social media images' value, consumer engagement, and involvement on eWOM of a tourism destination : a transmittal mediation approach
Abbasi, Amir Zaib; Tsiotsou, Rodoula H.; Khalil Hussain; … - In: Journal of retailing and consumer services 71 (2023), pp. 1-15
Persistent link: https://www.econbiz.de/10014265687
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Factors affecting Jordanian consumers' attitudes towards Facebook advertising : case study of tourism
Abu-Ghosh, Dina Hesham; Al-Dmour, Hani; Alalwan, Ali … - In: Emerging markets from a multidisciplinary perspective : …, (pp. 285-302). 2018
Persistent link: https://www.econbiz.de/10011825175
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Does your company have the right influencer? : influencer type and tourism brand personality
Zhang, Jin; Shao, Zhuoyan; Wang, Kui - In: Tourism management : research, policies, practice 107 (2025), pp. 1-11
Persistent link: https://www.econbiz.de/10015334588
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Designing Facebook publications focused on hotel customer experience : how to improve brand attitude and booking intention
Gómez-Suárez, Mónica; Veloso, Mónica - In: Brand, Label, and Product Intelligence : Second …, (pp. 247-258). 2022
Persistent link: https://www.econbiz.de/10013338086