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Werbewirkung
Consumer behaviour
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purchase intentions
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DelVecchio, Devon
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Jae, Haeran
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Journal of global marketing
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Journal of promotion management : innovations in planning and applied research
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ECONIS (ZBW)
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The power that blinds : how power and persuasion knowledge affect marketplace interactions
Ziegler, Alexander H.
;
Barone, Michael J.
;
DeCarlo, …
-
2025
Persistent link: https://www.econbiz.de/10015373352
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2
The face of the brand : spokesperson facial width-to-height ratio predicts brand personality judgments
Deska, Jason C.
;
Hingston, Sean T.
;
DelVecchio, Devon
; …
- In:
Psychology & marketing
39
(
2022
)
8
,
pp. 1487-1503
Persistent link: https://www.econbiz.de/10013280119
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3
Characteristics of aliterate consumers and their responses to advertising and non-advertising communications
DelVecchio, Devon
;
Jae, Haeran
- In:
Journal of promotion management : innovations in …
29
(
2023
)
7
,
pp. 927-960
Persistent link: https://www.econbiz.de/10014330948
Saved in:
4
Aliterate consumers' processing of drug risk information indirect-to-consumer pharmaceutical advertising
Jae, Haeran
;
DelVecchio, Devon
- In:
Journal of global marketing
35
(
2022
)
2
,
pp. 115-132
Persistent link: https://www.econbiz.de/10013361590
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