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~subject:"Werbung"
~type_genre:"Reprint"
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Werbung
Brand management
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International marketing ; Vol. 2
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Routledge library editions / Advertising
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ECONIS (ZBW)
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The business of advertising
Moran, Clarence
-
2013
-
[Nachdr. der Ausg.] Methuen & Co., London, 1905
Persistent link: https://www.econbiz.de/10009740859
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2
Brand globally but advertise locally? : an empirical investigation
Sandler, Dennis M.
;
Shani, David
-
2008
Persistent link: https://www.econbiz.de/10003655944
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3
Global advertising strategy : the moderating role of brand familiarity and executive style
Pae, Jae H.
;
Samiee, Saeed
;
Tai, Susan
-
2008
Persistent link: https://www.econbiz.de/10003656134
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