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Werbung
Marketing
103
Marketing management
69
Marketingmanagement
68
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54
Marketingtheorie
44
Consumer behaviour
43
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43
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Salespeople
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Internationales Marketing
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Lieferantenmanagement
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Supplier relationship management
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B-to-B-Marketing
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Business-to-business marketing
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Corporate Social Responsibility
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Corporate social responsibility
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Welt
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World
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Advertising
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Houston, Michael J.
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Alvarez Mourey, James
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Arnold, Todd J.
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Baker, Stacey Menzel
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Cutright, Keisha
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Divita, S. F.
1
Greenberg, Marshall G.
1
Im, Subin
1
Lutz, Richard J.
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Malter, Alan J.
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Morin, Bernard
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American Marketing Association
12
AMA Summer Academic Conference <2023, San Francisco, Calif.>
3
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Winter Academic Conference <2021, Online>
1
Summer Educators' Conference <2012, Chicago, Ill.>
1
Winter Educators' Conference <1985, Phoenix, Ariz.>
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Marketing communications - theory and research : [proceedings of the AMA's Winter Marketing Educators' Conference, held Feb. 17-20, 1985, Phoenix, Ariz.]
Houston, Michael J.
(
contributor
)
-
1985
Persistent link: https://www.econbiz.de/10004779906
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2
Marketing communications : theory and research
Houston, Michael J.
(
ed.
);
Lutz, Richard J.
(
contributor
)
-
1985
Persistent link: https://www.econbiz.de/10000710974
Saved in:
3
Moving a head with attitude research : [proceedings of the 7th annual conference held at Hilton Head Island, S.C., in February 1976]]
Wind, Yoram
(
contributor
); …
-
1977
Persistent link: https://www.econbiz.de/10001420075
Saved in:
4
Advertising and the public interest : selected papers from the Conference on Advertising and the Public Interest held in Washington, D.C., May 1973
Divita, S. F.
(
ed.
)
-
1974
Persistent link: https://www.econbiz.de/10000051855
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5
Measuring advertising effectiveness. Selected readings
Wheatley, John J.
(
ed.
)
-
1969
Persistent link: https://www.econbiz.de/10000575781
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6
The human side of marketing in age of digital transformation : AMA Winter Academic Conference 2021 : AMA educators proceedings volume 32 : online, 17-19 February 2021
Malter, Alan J.
(
ed.
);
Baker, Stacey Menzel
(
ed.
); …
-
AMA Winter Academic Conference <2021, Online>
;
American …
-
2021
Persistent link: https://www.econbiz.de/10012880704
Saved in:
7
Marketing in the socially-networked world : challenges of emerging, stagnant & resurgent markets ; AMA Summer Educators' Conference 2012 ; AMA educators' proceedings Volume 23 ; Chicago, Illinois, USA, 17 - 19 August 2012
Arnold, Todd J.
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10009790455
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8
Marketing on fire : burning questions, hot new methods, and practical ideas with spreading : AMA educators proceedings volume 30 : Chicago, Illinois, USA 9-11 August 2019
Peres, Renana
-
AMA Summer Academic Conference <2019, Chicago, Ill.>
;
…
-
2019
Persistent link: https://www.econbiz.de/10012486208
Saved in:
9
Marketing in a changing world : 1969 June Conference Proceedings
Morin, Bernard
(
ed.
)
-
1969
Persistent link: https://www.econbiz.de/10013457166
Saved in:
10
A world disrupted : marketing's role in understanding, adapting and transforming the business ecosystem : AMA Summer Academic Conference 2023 : AMA educators proceedings volume 34 : San Francisco, California, USA, 4-6 August 2023
AMA Summer Academic Conference <2023, San Francisco, Calif.>
;
…
-
2023
Persistent link: https://www.econbiz.de/10014444468
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