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The advertising controversy : evidence on the economic effects of advertising
Albion, Mark S.; Farris, Paul W. - 1981
Persistent link: https://www.econbiz.de/10013539677
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Cases in advertising and promotion management
Quelch, John A. - 1994 - 4th ed
Persistent link: https://www.econbiz.de/10000346425
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Comparison advertising : problems and potential
Wilkie, William L.; Farris, Paul W. - In: Journal of marketing 39 (1975) 4, pp. 7-15
Persistent link: https://www.econbiz.de/10003001472
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The impact of advertising on the price of consumer products
Farris, Paul W.; Albion, Mark S. - In: Journal of marketing 44 (1980) 3, pp. 17-35
Persistent link: https://www.econbiz.de/10002136566
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Wechselbeziehungen zwischen Preis, Werbeaufwand und Gewinn
Farris, Paul W.; Reibstein, David J. - In: Harvard-Manager : Periodikum zu Theorie u. Praxis d. … (1980) 2, pp. 69-80
Persistent link: https://www.econbiz.de/10003545291