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Werbung
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Journal of advertising research
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The Columbia journal of world business : publ. quarterly by the Columbia University Graduate School of Business
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Advertising appeals, moderators, and impact on persuasion : a quantitative assessment creates a hierarchy of appeals
Hornik, Jacob
;
Ofir, Chezy
;
Rachamim, Matti
- In:
Journal of advertising research
57
(
2017
)
3
,
pp. 305-318
Persistent link: https://www.econbiz.de/10011756545
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Comparative evaluation of international vs. national advertising strategies
Hornik, Jacob
- In:
The Columbia journal of world business : publ. …
15
(
1980
)
1
,
pp. 36-45
Persistent link: https://www.econbiz.de/10003580930
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