Narrow search
Showing 1 - 5 of 5
Cover Image
Generating a visceral response : the effects of visceral cues in weight loss advertising
Amos, Clinton; Spears, Nancy - In: Journal of advertising : official publication of the … 39 (2010) 3, pp. 25-38
Persistent link: https://www.econbiz.de/10008665421
Cover Image
Does consumer scepticism negate the effects of visceral cues in weight loss advertising?
Amos, Clinton; Grau, Stacy Landreth - In: International journal of advertising : the quarterly … 30 (2011) 4, pp. 693-719
Persistent link: https://www.econbiz.de/10009349591
Cover Image
Twentieth century female and images : cultural interconnections, social learning, and the dialectical logic of advertising
Spears, Nancy; Amos, Clinton - In: Journal of business research : JBR 67 (2014) 4, pp. 441-448
Persistent link: https://www.econbiz.de/10010362120
Cover Image
Can vague brand slogans promote desirable consumer responses?
Strutton, David; Roswinanto, Widyarso - In: The journal of product & brand management 23 (2014) 4/5, pp. 282-294
Persistent link: https://www.econbiz.de/10010422971
Cover Image
Investigating the advertising antecedents to and consequences of brand experience
Roswinanto, Widyarso; Strutton, David - In: Journal of promotion management : JPM 20 (2014) 5, pp. 607-627
Persistent link: https://www.econbiz.de/10010467260