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Managing advertising and promotion for long-run profitability
Jedidi, Kamel
;
Mela, Carl F.
;
Gupta, Sunil
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1998
Persistent link: https://www.econbiz.de/10001366834
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2
The long-term impact of promotion and advertising on consumer brand choice
Mela, Carl F.
;
Gupta, Sunil
;
Lehmann, Donald R.
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1996
Persistent link: https://www.econbiz.de/10000959103
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Do display ads influence search? : attribution and dynamics in online advertising
Kireyev, Pavel
;
Pauwels, Koen
;
Gupta, Sunil
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2013
Persistent link: https://www.econbiz.de/10009712377
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Do display ads influence search? Attribution and dynamics in online advertising
Kireyev, Pavel
;
Pauwels, Koen
;
Gupta, Sunil
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
3
,
pp. 475-490
Persistent link: https://www.econbiz.de/10011596853
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