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Financial risk proneness explains the "sex sells" hypothesis in relation to luxury brands

Gierl, Heribert; Bartikowski, Boris; Fastoso, Fernando - In: Marketing : ZFP ; journal of research and management 44 (2022) 3, pp. 60-76

Persistent link: https://www.econbiz.de/10013392050

Impact of sex in luxury fashion advertisements on brand attractiveness and identification

Adomaitis, Alyssa Dana; Saiki, Diana; Severino, Juan … - In: Journal of fashion marketing and management 28 (2024) 3, pp. 426-443

Persistent link: https://www.econbiz.de/10015323557

Mixed emotional appeal enhances advertising effectiveness of pro-environmental luxury brands : the mediating role of cognitive flexibility

Nallaperuma, Kaushalya; Septianto, Felix; … - In: Asia Pacific journal of marketing and logistics 34 (2022) 1, pp. 175-189

Persistent link: https://www.econbiz.de/10012798110

Consumer self-reported and testosterone responses to advertising of luxury goods in social context

Pozharliev, Rumen; Verbeke, Willem J. M. I.; De … - In: Italian journal of marketing : ITJM 2021 (2021) 1/2, pp. 103-127

Persistent link: https://www.econbiz.de/10012583873

How do consumers choose to click "like" on luxury ads in social media? : role of envy, number of likes, and culture

Kim, Inhye; Choi, Yung Kyun; Lee, Sungmi - In: International journal of advertising : the review of … 40 (2021) 8, pp. 1247-1264

Persistent link: https://www.econbiz.de/10012802302

Leveraging luxury brands purchase intention through cultural congruent assertive advertising : a cross-cultural experimental evidence from Malaysia and Pakistan

Raza, Syed Hassan; Zaman, Umer - In: Pakistan journal of commerce and social sciences 15 (2021) 1, pp. 138-165

Recently, scholars suggested that brands can leverage their sales by developing advertisements through identifying the particular cultural orientation associated with consumer behavior in question. However, little effort has been made in understanding this phenomenon that how presentation and...

Persistent link: https://www.econbiz.de/10012507118

Mixed feelings enhance the effectiveness of luxury advertising

Bandyopadhyay, Argho; Septianto, Felix; Nallaperuma, … - In: Australasian marketing journal : AMJ ; official journal … 30 (2022) 1, pp. 28-34

Persistent link: https://www.econbiz.de/10012698466

Informing, reinforcing, and referencing : Chinese male consumers' interpretation of luxury advertising and luxury brands' presence on Chinese social media

Chen, Huan; Wang, Ye; Qiao, Fei - In: Journal of global marketing 34 (2021) 1, pp. 38-55

Persistent link: https://www.econbiz.de/10012483620

Authenticity and Exclusivity Appeals in Luxury Advertising : The Role of Promotion and Prevention Pride

Septianto, Felix; Seo, Yuri; Sung, Billy; Zhao, Fang - 2021

PurposeThis study aims to investigate how the effectiveness of luxury advertising can be improved by matching the emotional (promotion pride vs prevention pride) and luxury value (authenticity vs exclusivity) appeals within advertising messages.Design/methodology/approachThree experiments were...

Persistent link: https://www.econbiz.de/10014086323

Using gay models in mainstream media : an expanded match-up hypothesis perspective

Chinchanachokchai, Sydney; Hanson-Rasmussen, Nancy; … - In: Journal of consumer marketing 40 (2023) 1, pp. 102-111

Persistent link: https://www.econbiz.de/10013536009