Narrow search
Showing 1 - 3 of 3
Cover Image
Advertising strategies for new product diffusion in emerging markets : propositions and analysis
Swami, Sanjeev; Dutta, Arindam - In: European journal of operational research : EJOR 204 (2010) 3, pp. 648-661
Persistent link: https://www.econbiz.de/10003955999
Cover Image
Optimal pricing and advertising policies for bottom of pyramid markets : an analytical approach
Swami, Sanjeev; Tirupati, Devanath - In: Technology operation management : TOM ; official … 3 (2012) 1/2, pp. 32-49
Persistent link: https://www.econbiz.de/10010248549
Cover Image
Optimal Pricing and Advertising Policies for Bottom of Pyramid Markets : An Analytical Approach
Swami, Sanjeev - 2012
Persistent link: https://www.econbiz.de/10013102687