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Integrated marketing communication measurement and evaluation
Ewing, Michael - In: The evolution of integrated marketing communications : …, (pp. 29-43). 2011
Persistent link: https://www.econbiz.de/10009232922
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Integrated marketing communications measurement and evaluation
Ewing, Michael - In: Journal of marketing communications 15 (2009) 2/3, pp. 103-117
Persistent link: https://www.econbiz.de/10003881207
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Balancing creativity and organisational performance in an advertising agency network : a case study
Collier, Paul; Ewing, Michael; Cooper, Holly B. - In: Journal of marketing communications 27 (2021) 8, pp. 840-864
Persistent link: https://www.econbiz.de/10012697003
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The impact of advertising on market share : controlling for clutter, familiarity, and goodwill decay
De Canha, Nicholas; Ewing, Michael; Tamaddoni, Ali - In: Journal of advertising research 60 (2020) 1, pp. 87-103
Persistent link: https://www.econbiz.de/10012293499
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Towards the development of a scalar equivalent etic multicultural advertising response scale (mars)
Ewing, Michael T.; Caruana, Albert; Teo, Andy - In: New directions in international advertising research, (pp. 25-41). 2002
Persistent link: https://www.econbiz.de/10001785284
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On the cross-national generalisability and equivalence of advertising response scales developed in the USA
Ewing, Michael T.; Caruana, Albert; Zinkhan, George M. - 2006
Persistent link: https://www.econbiz.de/10003410979