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Empirical generalizations : new laws for digital marketing ; how advertising research must change

Wind, Yoram; Sharp, Byron; Nelson-Field, Karen - In: Journal of advertising research 53 (2013) 2, pp. 175-180

Persistent link: https://www.econbiz.de/10009778469

Generalisability of advertising persuasion principles

Sharp, Byron; Hartnett, Nicole - In: European journal of marketing : EJM 50 (2016) 1/2, pp. 301-305

Persistent link: https://www.econbiz.de/10011453370

Advertising budgeting : a reinvestigation of the evidence on brand size and spend

Danenberg, Nick; Kennedy, Rachel; Beal, Virginia; … - In: Journal of advertising : official publication of the … 45 (2016) 1, pp. 139-146

Persistent link: https://www.econbiz.de/10011453908

Measuring advertising's effect on mental availability

Vaughan, Kelly; Corsi, Armando Maria; Beal, Virginia; … - In: International journal of market research 63 (2021) 5, pp. 665-681

Persistent link: https://www.econbiz.de/10012625184

When brands go dark : examining sales trends when brands stop broad-reach advertising for long periods

Harnett, Nicole; Gelzinis, Adam; Beal, Virginia; … - In: Journal of advertising research 61 (2021) 3, pp. 247-259

Persistent link: https://www.econbiz.de/10012656801

Forecasting advertising and media effects on sales : econometrics and alternatives

Dawes, John; Kennedy, Rachel; Green, Kesten; Sharp, Byron - In: International journal of market research : JMRS ; the … 60 (2018) 6, pp. 611-620

Persistent link: https://www.econbiz.de/10011980262

Is digital advertising effective under conditions of low attention?

Santoso, Irene; Wright, Malcolm; Trinh, Giang; Avis, Mark - In: Journal of marketing management : JMM ; journal of the … 36 (2020) 17/18, pp. 1707-1730

Persistent link: https://www.econbiz.de/10012424268

The mirror effect in online survey data : evidence and implications for marketing theory and strategy

Stocchi, Lara; Bellman, Steve; Pourazad, Naser; … - In: Psychology & marketing 41 (2024) 9, pp. 1997-2012

Persistent link: https://www.econbiz.de/10015075013

Today's advertising laws: will they survive the digital revolution?

Sharp, Byron; Wind, Yoram - In: Journal of advertising research 49 (2009) 2, pp. 120-126

Persistent link: https://www.econbiz.de/10003860373

Is once really enough? : making generalizations about advertising's convex sales response function

Taylor, Jennifer; Kennedy, Rachel; Sharp, Byron - In: Journal of advertising research 49 (2009) 2, pp. 198-200

Persistent link: https://www.econbiz.de/10003860568