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The impact of brand social media marketing on the dynamics of the company's share value

Fayvishenko, Diana; Cherniavska, Liudmyla; Bondarenko, Iryna - In: Verslas : teorija ir praktika : Vilniaus Gedimino … 24 (2023) 1, pp. 24-32

The aim of the study was to determine the impact of brand social media marketing on the dynamics of the company's share … value. Methods of analysis and synthesis were used to determine the features of the implementation of the brand advertising … global companies. The advantages of social media marketing activities of companies for brand promotion in the context of …

Persistent link: https://www.econbiz.de/10014371857

Effects of negative brand information : measuring impact of celebrity identification and brand commitment

Um, Nam-hyun - In: Journal of global marketing 26 (2013) 2, pp. 68-79

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Communication strategy and Romanian brands' dynamics between 2012 and 2013

Secară, Carmen Gabriela - In: Economics, management and financial markets 9 (2014) 4, pp. 312-317

Persistent link: https://www.econbiz.de/10011544548

Brand naming : sound symbolism, brand preference and brand performance

Duduciuc, Alina; Ivan, Loredana - In: Studies and scientific researches / Economics edition / … 20 (2014), pp. 169-176

Persistent link: https://www.econbiz.de/10011339605

Family-based treatment for obesity in tweens : a three-year longitudinal follow-up study

Cheon, Hongsik John; Fraser, Jay R.; Nguyen, Trang Kieu - In: International journal of advertising : the quarterly … 37 (2018) 4, pp. 548-567

Persistent link: https://www.econbiz.de/10011882030

Building brand awareness : the role of celebrity endorsement in advertisements

Rahman, Rehenuma - In: Journal of global scholars of marketing science : … 28 (2018) 4, pp. 363-384

Persistent link: https://www.econbiz.de/10011962791

Analysing the effect of cause-related advertisement on attitude towards brand

Poonia, Rajesh; Pandey, Mithilesh - In: World review of entrepreneurship, management and … 19 (2023) 3/4/5, pp. 230-243

Persistent link: https://www.econbiz.de/10014308374

Dove : shifting standards and ideal self-perception

Castillo Castro, Karyme - 2024

Persistent link: https://www.econbiz.de/10015376590

Investigating the advertising antecedents to and consequences of brand experience

Roswinanto, Widyarso; Strutton, David - In: Journal of promotion management : JPM 20 (2014) 5, pp. 607-627

Persistent link: https://www.econbiz.de/10010467260

Marketing Communications and Brand Development in Emerging Economies Volume I : Contemporary and Future Perspectives

Adeola, Ogechi (ed.); Hinson, Robert (ed.); … - 2022

1. Marketing Communications and Brand Development - An Introduction -- 2. The Progress of Destination Brand Marketing … of UAE -- 4. Bank Brand Avoidance - Perspectives from Nigeria and Ghana -- 5. Sponsorship: Practices and Benefits in …-Driven Consumer-Brand Interactions in Mexico: Healthy Food Brands versus Indulgent Food Brands -- 8. Health and Lifestyle Branding …

Persistent link: https://www.econbiz.de/10013192340