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Werbung
Consumer behaviour
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Spielmann, Nathalie
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International journal of advertising : the review of marketing communications
3
Journal of business research : JBR
3
Journal of advertising research
2
Electronic word of mouth as a promotional technique : new insights from social media
1
European journal of marketing : EJM
1
International journal of advertising : the quarterly review of marketing communications
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ECONIS (ZBW)
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Special issue on new insights on digital and social media advertising
Kim, Juran
- In:
International journal of advertising : the review of …
40
(
2021
)
6
,
pp. 849-851
Persistent link: https://www.econbiz.de/10012623901
Saved in:
2
How funny was that? : uncovering humor mechanisms
Spielmann, Nathalie
- In:
European journal of marketing : EJM
48
(
2014
)
9/10
,
pp. 1892-1910
Persistent link: https://www.econbiz.de/10010429751
Saved in:
3
The current state of knowledge on electronic word-of-mouth in advertising research
Chu, Shu-Chuan
;
Kim, Juran
- In:
International journal of advertising : the quarterly …
37
(
2018
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10011859185
Saved in:
4
New insights on digital and social media advertising
Kim, Juran
(
ed.
)
-
2021
Persistent link: https://www.econbiz.de/10012623917
Saved in:
5
Electronic word of mouth as a promotional technique : new insights from social media
Chu, Shu-Chuan
(
ed.
);
Kim, Juran
(
ed.
); …
-
2020
-
First issued in paperback
Persistent link: https://www.econbiz.de/10012244839
Saved in:
6
The current state of knowledge on electronic word-of-mouth in advertising research
Chu, Shu-Chuan
;
Kim, Juran
- In:
Electronic word of mouth as a promotional technique : …
,
(pp. 1-13)
.
2020
Persistent link: https://www.econbiz.de/10012263198
Saved in:
7
Adapted or standardized copy : is non-cultural English the answer?
Spielmann, Nathalie
;
Delvert, Mathilde
- In:
Journal of business research : JBR
67
(
2014
)
4
,
pp. 434-440
Persistent link: https://www.econbiz.de/10010362121
Saved in:
8
Death primes in advertisements : how international advertisers can ensure their message is effective
Minton, Elizabeth A.
;
Park, Heejung
;
Spielmann, Nathalie
- In:
International journal of advertising : the review of …
41
(
2022
)
6
,
pp. 1143-1177
Persistent link: https://www.econbiz.de/10013362130
Saved in:
9
Can advertisers overcome consumer qualms with virtual reality? : increasing operational transparency through self-guided 360-degree tours
Spielmann, Nathalie
;
Orth, Ulrich R.
- In:
Journal of advertising research
61
(
2021
)
2
,
pp. 147-163
Persistent link: https://www.econbiz.de/10012642995
Saved in:
10
Culture is in the "I" of the beholder : Identity confirmation in tourist advertisements
Cowan, Kirsten
;
Spielmann, Nathalie
- In:
Journal of business research : JBR
121
(
2020
),
pp. 378-388
Persistent link: https://www.econbiz.de/10012417359
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