Similar Search Results

Integrated Ad Delivery Planning for Targeted Display Advertising

Shen, Huaxiao; Li, Yanzhi; Chen, Youhua; Pan, Kai - 2021

Consider a publisher of online display advertising that sells its ad resources in both an upfront market and a spot market. When planning its ad delivery, the publisher needs to make a trade-off between earning a greater short-term profit from the spot market and improving advertising...

Persistent link: https://www.econbiz.de/10013244984

Integrated ad delivery planning for targeted display advertising

Shen, Huaxiao; Li, Yanzhi; Chen, Youhua; Pan, Kai - In: Operations research 69 (2021) 5, pp. 1409-1429

Persistent link: https://www.econbiz.de/10012660194

Optimal advertising for the Nerlove-Arrow model under a budget constraint

Sethi, Suresh P. - In: Operational research quarterly : OR 28 (1977) 3/2, pp. 683-693

Persistent link: https://www.econbiz.de/10003678768

Optimal control of the Vidale-Wolfe advertising model

Sethi, Suresh P. - In: Operations research 21 (1973) 4, pp. 998-1013

Persistent link: https://www.econbiz.de/10003678774

Optimal pricing and advertising in a durable-good duopoly

Krishnamoorthy, Anand; Prasad, Ashutosh; Sethi, Suresh P. - In: European journal of operational research : EJOR 200 (2009/10) 2, pp. 486-497

Persistent link: https://www.econbiz.de/10003897174

Co-op advertising in dynamic retail oligopolies

He, Xiuli; Krishnamoorthy, Anand; Prasad, Ashutosh; … - In: Decision sciences : DS 43 (2012) 1, pp. 73-105

Persistent link: https://www.econbiz.de/10009509736

Cooperative advertising in a dynamic retail market oligopoly

Chutani, Anshuman; Sethi, Suresh P. - In: Dynamic games and applications : DGA 2 (2012) 4, pp. 347-375

Persistent link: https://www.econbiz.de/10009710904

Retail competition and cooperative advertising

He, Xiuli; Krishnamoorthy, Anand; Prasad, Ashutosh; … - In: Operations research letters 39 (2011) 1, pp. 11-16

Persistent link: https://www.econbiz.de/10008856905

Dynamic pricing and advertising for web content providers

Kumar, Subodha; Sethi, Suresh P. - In: European journal of operational research : EJOR 197 (2009) 3, pp. 924-944

Persistent link: https://www.econbiz.de/10003839067

Cooperative advertising and pricing in a dynamic stochastic supply chain : feedback Stackelberg strategies

He, Xiuli; Prasad, Ashutosh; Sethi, Suresh P. - In: Production and operations management : an international … 18 (2009) 1, pp. 78-94

Persistent link: https://www.econbiz.de/10003827810